John Gonzaga

Experience

1. Social Media Manager

   Old National Bank

   Oct 2022 — Present

   I partner with the Community, Retail and Commercial Banking Marketing Managers to plan, develop and implement digital and social media outreach efforts to support line of business marketing campaigns, drive Old National brand awareness and deliver educational and actionable content on OldNationalBank.com through thought leadership.• Solicit, write and edit content from subject matter experts, including interviews, calls for content and ghostwriting pieces.• Work with community managers across the Old National footprint to identify and promote efforts in our communities that will resonate with audiences.• Manage an editorial calendar and monthly content meeting to produce timely content around banking, small business, and DEI themes.• Serve as internal social media expert by providing training for business lines to use social media as a business development tool.• Provide monthly metrics reports that includes trend and competitor analysis, common customer concerns and issues tracking.• Provide guidance on new channels and tactics such as podcasts, short form videos and infographics• Launched Old National’s Instagram and TikTok accounts featuring short form video content centered around financial education.• Launched our Employee Advocacy program using Sprout Social providing bankers with enhanced tools to easily post content to LinkedIn helping to drive sales efforts.

Education

• University of Minnesota-Twin Cities

  Bachelor of Arts (B.A.)

  2011 — 2015