John Katsafados

About John Katsafados

While a Fortune 10 company might seem like the opposite of a startup, that’s actually how my journey at Apple began–in a new division that was a startup within the organization.Back then, I was part of a small team helping build our new division focused on the SMB market (companies with under 1K employees). From developing processes to recruiting new talent, we navigated ambiguity every day and had to be scrappy.Many years later, our division looks a lot different—we’ve grown to a multi-billion-dollar business, and I now lead a 300-person team spanning the Eastern U.S, Canada, and LATAM.I’m proud of my team’s achievements and grateful for their hard work—we’ve been able to grow omnichannel revenue for our assigned regions 4X in the time I’ve been a Director, playing a key role in the overall growth of Apple’s SMB business.DELIVERING CONSISTENT REVENUE GROWTHUltimately, our results are dependent on the actions taken by our sales professionals—that’s why I’m a big believer in focusing on behavior to drive consistent growth and achieve goals.With that in mind, I spearheaded creation of AI/ML-driven CRM solutions that help business development team members to tackle the right tasks at the right times. Perhaps most importantly, these solutions enable my managers to provide laser-focused individualized coaching.CULTIVATING LEADERSBeyond the impact we make, the other thing that gets me excited is supporting the professional growth of my team members through ongoing mentoring. It’s been rewarding to watch many of them advance within the team and develop as leaders. I’m also fortunate to have team members who have been with me my entire time at Apple (some of them going back in my Best Buy for Business and CompUSA Business days!).

Experience

1. Business Development Director Eastern Us, Canada and Latam Hardware, Software and Services

   Apple

   Oct 2015 — Present

   Drive strategy and execution for B2B sales, with 15 direct reports and ~300 total team members spanning the Eastern U.S, Canada, and LATAM; hold P&L responsibility for business encompassing both products and services for companies with <1K employees- Led team to grow revenue 4X since 2015, consistently achieving sales targets, delivering YoY growth, and improving KPIs- Develop business development strategies and processes for 30K associates based in Apple stores throughout the Eastern U.S, Canada, and LATAM to maximize introductions to prospects- Collaborate on strategic planning for a long-range global business development plan.

Skills

• Crm
• Solution Selling
• Strategic Planning
• Profit
• P&L Management
• Cross-Functional Team Leadership
• Management
• Team Building
• Marketing Strategy
• Recruiting
• Economic Growth
• Salesforce.com
• Direct Sales
• Customer Satisfaction
• Store Management
• New Business Development
• Sales
• Income Statement
• Sales Process
• Account Management
• Retail
• B2b
• Sales Management
• Sales Operations
• Business Development
• Customer Experience
• Selling
• Start-Ups
• Leadership
• Strategy