John Kaplan
Head of Brand, Content & Communications | Elevating the Mainframe Narrative for the Modern Enterprise
- Role
- Head of Brand, Content, Events & Communications Mainframe Software at Broadcom
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About John Kaplan
The job to be done in B2B marketing has evolved. Every enterprise is fighting to unlock technology within their business, to create differentiated customer experiences, to leverage data and maximize their human capital. As the impact of tech choices have spread far beyond IT, buyers journeys have become even more complex with layers of influencers bringing perspectives from all lines of business. Complex solutions that are always customized and rarely predicated require content that is deeply informed by the benefits to be delivered, not just the technical feats. And in a manner that competes with the glamour of consumer advertising experiences. Delivering strategic creative content, at enterprise scale, is a craft made possible by partnering with businesses who are willing to collaborate openly. By building teams that are technology fluent and strategic domain experts – who create with the goal to tell stories that connect with users to drive business.
Experience
Head of Brand, Content, Events & Communications Mainframe Software
Jan 2026 — Present · Durham, NC, US
Education
Bowling Green State University
Bachelor of Science, Technology; Visual Communication Technology
2001 — 2005
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