John Reuter

About John Reuter

Dynamic and driven marketing professional with more than 22 years of experience generating customer and revenue growth for a $30 billion financial institution. Demonstrated expertise in leading teams and overseeing multiple programs with efficiency and effectiveness. Proven track record of driving business success through customer-centric strategies, fostering strong relationships, elevating brand presence, and leveraging data-driven insights for decision-making. Skilled in motivating and influencing individuals at all organizational levels, employing a collaborative approach to achieve outstanding results. Skills:• Customer Acquisition • Revenue Generation• Relationship Deepening• Brand Awareness Building • Data-Driven Decision-MakingWant to chat? Shoot me an email at j••••••@fnbo.com.Expertise:Retail Banking | Customer Lifecycle Management | Revenue Generation | Customer Led | Data-Driven | Planning | Product Positioning | Branding | Targeting | Acquisition | Creative | Retention | Cross-Sell | Customer Engagement | Product Portfolio Management | Multi-Million Dollar Budget Management | Project Management | Coaching | Merchandising | Problem Solving | Decision Making | Oral & Written Communication Skills | Marketing Automation | Personalization | Omni-Channel | Traditional & Digital Media | Salesforce | SEO /SEM

Experience

1. Director of Retail Marketing

   FNBO

   Apr 2014 — Present · Omaha, NE, US

   Customer Acquisition and Revenue Generation: Proficient in developing and executing effective strategies to acquire new customers and generate revenue streams. Skilled in identifying market opportunities, creative ideas, launching data driven targeted campaigns and driving growth to meet or exceed objectives year after year. Relationship Deepening: Strong ability to cultivate and nurture client relationships, fostering long-term partnerships built on trust, integrity, and mutual respect. Capable of understanding client needs and delivering tailored solutions to address their needs. Brand Awareness Building: Successful in building and enhancing brand awareness through strategic initiatives, innovative campaigns, and impactful communication strategies. Proficient in leveraging various channels and platforms to reach target audiences and amplify brand presence. Data-Driven Approach: Experienced in harnessing the power of data analytics and insights to inform decision-making processes and drive business outcomes. Skilling in analyzing market trends, customer behavior and performance metrics to identify opportunities for optimization and continuous improvement. Effective Leadership: Lead a team of customer lifecycle managers that develop and design business plans and experiences. Responsibilities include consumer and small business marketing in the FNBO 8 state footprint across 100+ branch network to create a FNBO Experience across many products and services – Deposits, Lending, Mortgage, Credit Card, Wealth, and Multicultural Banking.

Education

• Creighton University

  Finance and Entreprenuership Double Major, Finance, General

  1999 — 2003

Skills

• Cross Selling
• Marketing Management
• Messaging
• Marketing Communications
• Email Marketing
• Customer Relations
• Direct Marketing
• Pos
• Digital Marketing
• Marketing
• Internal Communications
• Experiential Marketing
• Brand Awareness
• Campaign Management
• Marketing Strategy
• Copywriting
• Strategic Planning
• Creative Development
• Segmentation
• Tactics
• Pricing
• Campaign
• Sales
• Competitive Analysis
• Direct Mail
• Channel
• Advertising
• Event Management
• Online Advertising
• Cards