John Coyle
Digital Marketing Manager
- Role
- Sr Analyst, Performance & Analytics at MRM
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About John Coyle
Paid Media Manager with a speciality in SEM/SEO
Experience
Sr Analyst, Performance & Analytics
Mar 2025 — Present · Birmingham, MI, US
Develop and execute A/B tests, multivariate tests, and personalization campaigns.Identify website and app optimization opportunities through audits and data analysis.Define test objectives, KPIs, and success metrics for experimentation strategies.Configure and implement tracking, audiences, and offers.Collaborate with marketing, UX, and development teams to improve user experience and conversion rates.Analyze test results, generate insights, and provide data-backed recommendations for optimization.Leverage Adobe Analytics and other data tools to measure campaign impact and user behavior.
Education
Japan Center for Michigan Universities
Japanese Language and Literature
2013 — 2013
Michigan State University
Bachelor of Arts (B.A.), Marketing
2009 — 2013
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