John McHale

About John McHale

Resourceful strategic marketing professional with over 15 years of experience, specialized in developing and executing integrated marketing programs that amplify brands, generate demand, and drive revenue growth. With deep expertise in B2B and professional services marketing, I leverage data-driven insights and innovative digital tools to help teams navigate complex marketing challenges and achieve exceptional results: • Developing and executing effective strategies for growth and market expansion. • Leveraging data analysis and market research to deliver valuable insights. • Creating and refining high-impact content for internal, client-facing, and external channels. • Detail-oriented project manager skilled in implementing complex marketing initiatives: • Extensive experience collaborating across complex, matrixed organizations and geographically distributed teams. • Skilled in stakeholder management, facilitating alignment and superior organizational communication. • Passionate about driving innovation in marketing workflows through AI and automation, boosting efficiency and strategic focus: • Spearheaded marketing activities across the Pacific Northwest and other geographies for the largest professional services firm headquartered in the region. • Managed market development programs that drove exceptional revenue growth for the largest global professional services firm\'s cross-border consulting services, broadening the range of clients served in the US and globally. • Led account-based marketing initiative that strengthened relationships with Fortune 500 C-Suite leaders and unlocked new business opportunities. • Created and delivered high-impact business communications across multiple channels, including webinars, external media (WSJ CFO/CIO Journal), white papers, website/blogs, email newsletters, digital/print advertising, and social media. • Integrated AI-powered tools and automation to accelerate marketing program delivery, enhance data utilization, and enable scalable personalized engagement.

Experience

1. Regional Senior Marketing Specialist

   Baker Tilly US

   Jun 2025 — Present · Seattle, WA, US

   Moss Adams and Baker Tilly combined in 2025.As a Regional Senior Marketing Specialist, I contribute to and execute field marketing strategy across the firm\'s regions/geographic footprint to amplify brand awareness and drive demand. Working closely with marketing leadership and key practice leaders, I manage end-to-end execution of hosted and sponsored events while maximizing the value of sponsorships and memberships through strategic partnership activation. I serve as the primary liaison to business associations and related organizations across the Pacific Northwest and other national geographies, leveraging internal resources and collaboration to deliver integrated marketing campaigns. I oversee budget and vendor management and champion the adoption of AI and automation tools to improve efficiency and focus on high-impact marketing priorities.

Education

• Northwestern University

  Bachelor's Degree, Political Science, Asian Studies

• Northwestern University

  Master of Science - MS, Integrated Marketing Communications

  2024 — 2026

Skills

• Sourcing & Procurement
• Content Marketing
• Product Marketing
• Business Development
• SEO Copywriting
• Crm Software
• Services Marketing
• Marketing Strategy
• Thought Leadership
• Import/Export
• China Manufacturing
• Expatriate Management
• Chinese Culture
• Professional Services
• Content Strategy
• Editing
• Account Management
• B2b Marketing
• Global Account Development
• China Business Development
• Executive-Level Communication
• Proposal Support
• Customer Support
• Marketing Communications
• Multi-National Experience
• Social Media Marketing
• Customer Service
• New Clients
• Trade Show Exhibitor
• Management
• Mandarin
• Marketing Copy
• Program Management
• Trade Shows
• Graphic Design
• Microsoft Crm
• Html
• Supply Chain Management
• Digital Marketing
• Multi-National Teams