John J. Ford
Co-Founder and Chief Executive Officer at Potent Systems, Attorney
- Role
- Co-founder and Chief Executive Officer at Potent Systems
- Location
- West Palm Beach, FL, US
- LinkedIn followers
- 500 followers
About John J. Ford
John is leading the team at Potent Systems, which he co-founded in 2018, to provide a B2B turn-key service for increased distribution of pari-mutuel wagering on horse racing for gaming operators and consumer brands. And providing fixed-odds wagering on horses as it evolves. In addition to providing “traditional” online wagering on horse racing, Potent offers a new gambling opportunity in the U.S. market - virtual racing sports, games, reels, lotteries, and more, all with real money winnings generated by placing pari-mutuel wagers on live horse racing — It’s what we call Pari-Mutuel Powered™ Games. Legal today in 39 states! It provides the ability for our clients to offer a real money game experience in 39 states, when online RNG gaming is limited to six states. John’s extensive background in U.S. wagering has given him a unique and legal entry point for creating this new vertical – games that provide the excitement and exhilaration of modern mobile game play, but whose outcomes and payouts are based on wagers on live pari-mutuel races. We\'ve launched a B2B model for brands and gaming operators to get the best of both worlds – legal U.S. wagering across 39 states, matched with some of the most exciting virtual games currently available.John, a licensed attorney, previously co-founded BAM Software and Services to provide a legal and compliant platform for thoroughbred, standardbred and greyhound wagering online in the USA. He led a team of experienced executives and software developers who created and operated the BAM Interactive Platform, which offered the premier independent, interactive platform for pari-mutuel wagering on horse and greyhound racing. The Platform and its flagship site, BetAmerica.com and accompanying iOS application, were sold to Churchill Downs after achieving industry-leading 100X growth. John offers his greatest value when working in a legally-centric industry, where he can combine the benefits of his legal background and business experience. As a result, he currently spends the majority of his time in the real money gaming industry.Specialties: John has developed a respected expertise in online lottery, sweepstakes, fantasy sports, horse racing, play-for-fun and real money gaming law, both from the software development side, as well as from the operating side. John has worked extensively with both land-based and online racing and gaming operators, bringing his unique perspective to both sides of the industry.
Experience
Co-founder and Chief Executive Officer
Apr 2017 — Present · West Palm Beach, FL, US
Education
Villanova University Charles Widger School of Law
J.D., Law
Syracuse University
B.A., Economics
Skills
- Gaming
- Software Development
- Strategic Planning
- Licensing
- Gaming Industry
- Online Gaming
- E-Commerce
- Strategy
- Affiliate Marketing
- Gambling
- Poker
- Online Gambling
- Online Marketing
- Customer Acquisition
- Start-Ups
- Executive Management
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