John Hull

About John Hull

Official Bio:Professional marketer with significant experience in all facets of marketing, advertising and digital/Internet/Web/interactive marketing. Whether it is strategic planning, marketing planning, advertising planning, business development, growing accounts, managing large projects, implementation or any other form or function of marketing, my skills, abilities and experience allow me to immediately aid in meeting a company\'s or client\'s business objectives.The Real Me Bio:I get bored easily so I like challenges and especially ones that push me to my breaking point… either mentally or physically. It doesn’t matter to me. They make me stronger. I enjoy my stimuli like a good all-you-can-eat buffet where the variety is limited only by my own creativity. I daydream and imagine how things could be different. I wonder if there is a Butterfly Effect. I think about how we can influence drastic change with a flap of our wings… on the membrane of a good strategy and even better execution. The next minute I’m into the details. Forget all that pie in the sky stuff and let’s get to work. This is serious after all. If there is a Butterfly Effect, we’re going to make ripples like you wouldn’t believe. Now go. Do work.Specialties: • Brand development and positioning• Marketing and advertising planning and strategy• CRM and loyalty programs• New business launches• New product introductions• New business development• Account growth and management• Project and program management• Primary and secondary research• Sponsorship, event and trade show implementation

Experience

1. Director, Global Product Integration - Loyalty Services Product Enablement

   Mastercard

   Jun 2024 — Present · Cincinnati, OH, US

   Lead best practices and special projects across the entire Services portfolio.• Design and implement standardized onboarding and delivery frameworks across the global loyalty product portfolio, accelerating time to market by 5-30%.• Lead global cross-functional collaboration with product, engineering, and regional teams to deploy scalable implementation processes using data-informed KPIs.• Champion product enablement initiatives by creating delivery artifacts, playbooks, and training to ensure consistent product onboarding and adoption.• Built global communications strategy to align stakeholders on product roadmap updates and implementation process changes.• Implemented feedback loop between product integrators and product teams to drive onboarding automation, improve delivery processes and accelerate time to revenue.

Education

• Miami University

  Dual BS Degrees, BS, Marketing and BS, Health & Sports Studies

  1996 — 1999

• Purdue University

  Engineering

  1995 — 1996