John Park

About John Park

Experienced Director Of Search Ad Operations with a demonstrated history of working in…

Experience

1. Director, Ad Operations (Paid Search)

   IPG Mediabrands

   Jun 2004 — Present · New York, NY, US

   I manage and oversee Ad Operations tasks across IPG\'s Paid Search divisions including Reprise Digital, Universal McCann, and Initiative. I serve as the departmental expert assisting account team members with the configuration and successful launch/optimization of campaign engagements across our automotive, pharmaceutical, entertainment, financial, and retail client sectors.Day-to-day responsibility:• Oversee tracking & analytics set-up, test and implementation for paid search campaigns.• Specialize with onboarding and/or migrating high profile client campaigns with respective technologies within tight deadline.• Serve as a departmental expert with tools, features and capabilities offered by Google, Bing, and Oath.• Troubleshoot tracking URLs and debug conversion pixels for successful implementation and configuration.• Act as a central resource for all third-party tracking, analytics, and campaign/bid management platforms such as Search Ads 360, Marin Software, Kenshoo, Adobe Analytics, Analytics 360, WebTrends, etc.• Experience with container management solutions such as Google Tag Manager, Tealium, and Campaign Manager floodlights.• Possess & share API knowledge for technology integration and configuration offered across popular vendors.• Cross-train team members and disseminate latest product offerings, including best practice policies and procedures.• Contribute to Display, SEO, Analytics, and Data Science departmental strategies to meet integral client objective.• Assist Account teams with data integrity and accurate deliveries of client reporting.• Responsible for creating syllabus, instructional docs, and training materials for existing and new hires.• Become certified with Google Academy for Ads and Bing Ads accreditation.

Education

• University at Albany

  Undergraduate, Business, Marketing, Psychology

  1997 — 2001

• Kansai Gaidai University

  Japanese

  2001 — 2002

Skills

• Display Advertising
• Webtrends Analytics
• Google Adwords
• Sem
• Optimizations
• Analytics
• Marin Software
• Advertising
• Comscore
• Coremetrics Analytics
• Mobile Advertising
• Mobile Marketing
• Ad Exchanges
• Atlas
• Google Analytics
• Behavioral Targeting
• Digital Media
• Ppc
• Omniture
• Media Planning
• Interactive Marketing
• Ad Serving
• Kenshoo
• Online Marketing
• Web Marketing
• Online Advertising
• Search
• Msn Adcenter
• Rich Media
• Web Analytics
• Digital Strategy
• Doubleclick
• Advertising Operations
• Facebook Marketing
• Digital Marketing
• Search Advertising