John H.
Senior Director, Paid Media @Awestruck
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WORK HISTORY
Senior Director, Paid Media @Awestruck
Lead development of integrated media strategies across search, social, OTT, and programmatic tailored to hospitality clients’ full-funnel goals.• Instituted frameworks for media planning and performance measurement, leading to increased retention and incremental revenue from top-tier accounts.• Created onboarding and training programs to scale strategic thinking across junior-to-senior roles within the digital team.
EDUCATION
Colorado State University
BA, Speech Communication
ABOUT JOHN H.
Strategic media leader with 15+ years of experience driving integrated, full-funnel marketing strategies across paid search, paid social, programmatic, and SEO. Proven success leading cross-functional teams, developing multi-channel media plans, and partnering with executive stakeholders to solve complex business challenges. Skilled at scaling revenue, mentoring talent, and aligning media strategy with business outcomes across B2B and B2C sectors.
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