John Hibel

About John Hibel

I’ve been called a disruptor, and I’m proud of it. The world moves too fast these days to rest on your laurels and be satisfied with the status quo. That applies to your customers, too. If you don’t continually earn their trust and engage with them in meaningful ways, somebody else will. And that’s what I do FOR YOU if I’m on your side, or TO YOU if I’m working for the other team. As a marketing executive, I’m all-in on digital and inbound. I believe you have to add value before your customers will give you an opportunity to extract value. I’m a stickler for exceptional content, original ideas, and simple stories that are easy to grasp when attention is so hard to come by. I love to inspire teams so they can produce the remarkable. I’m a functional chameleon who’s had hands-on experience in marketing, sales, project management, engineering, finance, and product management. It’s easy for me to switch colors and understand someone else’s point of view. That comes in handy when you’re trying to get inside the mind of your customer. I love making new professional acquaintances. Feel free to reach out if you’d like to share ideas about customer engagement, digital marketing, hot new technologies, or the economics of baseball. Specialties: Inbound marketing, content marketing, digital marketing, SEO, customer engagement, marketing automation (HubSpot guru since 2011), technology marketing, customer stories, lead generation, buyer personas, digital context, buyer journey, mobile engagement, learning new industries and technologies, translating Geek to plain English.

Experience

1. Chief Marketing Officer

   InVita Healthcare Technologies

   Jul 2021 — Present · Baltimore, MD, US

Education

• Massachusetts Institute of Technology

  SB, Electronic Materials Engineering with a minor in Economics

Skills

• Mobile Devices
• Business Process
• Team Leadership
• Saas
• Ivr
• Cloud Computing
• Direct Sales
• Marketing Communications
• Salesforce.com
• Solution Selling
• Strategy
• Managed Services
• Integration
• Wireless
• Voip
• Channel Partners
• New Business Development
• Cti
• Networking
• Business Strategy
• Call Center
• Sales Operations
• Professional Services
• Sip
• Cross-Functional Team Leadership
• Marketing Strategy
• Lead Generation
• Vendor Management
• Contact Centers
• Channel
• Unified Communications
• Pre-Sales
• Sales Management
• Marketing
• Leadership
• Inbound Marketing
• Sales
• Avaya
• Strategic Partnerships
• Competitive Analysis