John Heid

About John Heid

J••••••••@gmail.com; 40••••••57 Senior Public Relations Professional with a progressive background within agency, automotive, insurance and financial services and sports industries, and non-profit sector. Strengths include client and account management from inception through roll out, including comprehensive external and internal communication plans, press releases, media coaching, proactive interviews, events management, trade shows and evaluation platforms. Unique ability to form working partnerships with foundations and clients to manage business results, charitable giving and corporate social responsibility. Proven writer, editor and photographer with valuable experience in both reactive and proactive media situations. Natural on-site spokesperson effectively coaches leaders to share the company’s message. Thrives on deadline and can handle multiple projects simultaneously and deliver positive results.

Experience

1. Vice President at Weber Shandwick

   Weber Shandwick

   Feb 2016 — Present · Atlanta, GA, US

   Serve on Weber Shandwick Atlanta senior leadership team. Mange direct reports and mentor junior staff, direct publicity plans and budgets and oversee media material development. • Guide the national media relations effort for less than truckload freight client with focus on national media outlets, U.S. and Canadian-based transportation trade publications and regional media. Oversee publicity for company’s more than 200 service centers nationally. Work led to 64% increase in coverage in 2019 from 2018 (1,281 placements from 831). That total includes 136 broadcast placements (there were none in 2018).• Lead regional accounts for Fortune 500 companies, and leverage deep media relationships in the Southeast for many major brands. Manage relationships between client and Weber, which includes account and media relations oversight, client consultations for external communications and sponsorships, media research and outreach tactics. o Direct team of four that secured 540 placements in 2019 for key automotive client with focus on four key markets, an increase of 50% over 2018 placements. Team secured 132 broadcast segments in 2019, up from 46 in 2018.• Manage media relations efforts for Weber’s Atlanta office, develop media tracker for team and host regular meetings with Atlanta TV stations and other outlets. • Pitches result in more than 2,400 placements and coverage on 82 out of 86 TV stations (95%) in Alabama, Florida, Georgia, Tennessee and Virginia since May 2016.

Education

• Utica College of Syracuse University

  Bachelor of Arts