John Haake
Marketing Lead @Orange EV
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WORK HISTORY
Marketing Lead @Orange EV
Kansas City, MO, US
Diesel powered yard operations for the last century. Orange EV delivers turnkey solutions built for the next. Orange EV is the leading manufacturer of purpose-built zero-emission terminal trucks in the United States. Manufactured in Kansas City, Orange EV’s turnkey solution includes Class 8 EV trucks, interoperable chargers, and on-site service, delivering unmatched uptime and total cost-of-ownership savings. Surpassing 30 million miles and 12 million hours of operation across more than 41 states, Canada, and the Caribbean, savvy fleets chose Orange EV for cleaner, more cost-effective operations.
EDUCATION
University of Missouri-Kansas City
BA, Speech, Film Studies
S.I. Newhouse School of Public Communications at Syracuse University
MA, Advertising
SKILLS
ABOUT JOHN HAAKE
I’m a full-stack marketing professional with 15+ years of cross-disciplinary experience that blends adtech, martech, and first-party data strategies to drive measurable business outcomes. My career spans the entire marketing ecosystem, from launching and growing disruptive SaaS platforms (DSPs, DMPs, CDPs, DCOs) to directly growing eCommerce brands using these same tools. I’ve supported Fortune 500 advertisers and emerging challengers, leveraging complex tech and data to build actionable strategies that drive revenue, LTV, and market share.On the brand side, I’ve supported go-to-market and full-funnel growth for consumer brands like Overnight Caskets, Uprising Foods, and Victoria Beckham Beauty by leveraging first-party data strategies, AI-driven affinity scoring, predictive audience targeting, and performance media to drive customer acquisition and retention. At Overnight, I helped double revenue in 18 months by aligning new sales channels and marketplaces with creative storytelling and data-informed audience engagement.Prior to that, I helped grow an entire alphabet of disruptive SaaS solutions, including multiple exits with Mediamind (IPO) and [x+1](acquisition by Rocket Fuel). I’ve advised, positioned, and grown the platforms that power the world’s most sophisticated advertising strategies.Whether I’m working with emerging SaaS technologies or consumer brands, I bring:• Hands-on fluency with tools like GA4, Meta, CTV, 6Sense, Hotjar, Adobe Experience Manager, Shopify, BigCommerce, and Triple Whale• Expertise in digital transformation, demand generation, customer lifecycle marketing, account-based marketing, and omnichannel retail• A proven track record leading cross-functional teams across creative, earned/owned/paid media, product, and salesFrom high-net-worth audiences to everyday consumers, I unleash the power of data and technology to energize full-funnel strategies that drive measurable outcomes.
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