John Gregor

About John Gregor

I offer multiple layers of marketing management skills in the branding, promoting and launching of products, services and events within B2B and B2C markets. The core of my experience begins with successfully developing strategic, integrated marketing plans and related budgets in collaboration with company leaders and a staff of regional sales managers.At a tactical level, I also manage the implementation of these plans which involve the development of various different types of content. This ranges from traditional print materials such as trade publication ads, sales literature / collateral and white papers, as well as digital efforts including the development of product videos, social media and using marketing automation software (MAS) to deploy email campaigns, e-blasts and e-newsletters.I also guide and oversee other related integrated marketing initiatives involving public relations (PR) and publicity, case histories, blogs, I/O manuals, media schedules, trade show exhibits, cross-promotions, development and maintenance of web content, editorial calendars, photo shoots and video shoots.To measure results, I\'ve implemented metrics using landing pages, e-newsletter tools and Google Analytics.I\'ve also developed databases to process subsequent leads and forward them to a network of sales reps to generate revenue.To understand the voice of the customer (VOC), I have conducted market research through surveys and small focus groups.Knowing that effective marketing requires the ability to respond to evolving trends, I\'m an avid learner of new strategies, tactics and tools. In fact, I\'m currently learning Marketo. As a whole, my strata of skills form a bedrock of abilities which enables me to propose and implement integrated marketing programs that convey compelling stories about B2B and B2C products and services that move valued, targeted customers to action.

Experience

1. Marketing Manager

   Guhring USA

   Sep 2025 — Present

   Oversee the development of marketing strategies and the tactical execution of marcom content for both print and digital assets.

Education

• Marquette University

  Bachelor’s Degree, Major in Advertising, Minor in Marketing

  1990 — 1993

• UW-Milwaukee at Waukesha

  Certificate in Social Media for Business, Social Media Marketing

  2011 — 2012

Skills

• Advertising
• Direct Mail
• Product Marketing
• Social Media Marketing
• Lead Generation
• Integrated Marketing
• Consumer Marketing
• Trade Shows
• Public Relations
• Media Relations
• Team Building
• Management
• Marketing
• Strategic Planning
• Marketing Automation
• Marketing Strategy
• Email Marketing
• SEO
• Marketing Budget Management
• B2c Marketing
• Business-to-Business (B2b)
• B2b Marketing Strategy
• Social Media
• B2b
• Direct Marketing
• Marketing Communications Planning
• Romi
• Sales
• Marketing Communications
• Newsletters
• Product Development
• Search Engine Optimization (SEO)
• B2b Marketing