John Gordon
Deputy Executive Officer of Marketing at Los Angeles Metro
- Role
- Deputy Executive Officer of Marketing at Los Angeles Metro
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About John Gordon
As a visionary leader in digital marketing and strategic communication, I bring over two decades of experience driving transformational change for organizations, campaigns, and causes. My career has been a dynamic journey of pioneering digital-first strategies to amplify voices, build communities, and solve complex problems. From empowering global brands to tackle pressing social issues to designing innovative public sector campaigns, I thrive at the intersection of creativity, data, and impact.I\'ve led initiatives that secured landmark LGBTQ rights, funded billion-dollar transportation projects, protected endangered species, and galvanized millions of voters. My leadership is defined by a results-driven approach, a commitment to fostering diverse, high-performing teams, and an ability to create meaningful connections between organizations and their audiences.My work has been celebrated on platforms like Adweek and The Today Show and has earned recognition for its ability to seamlessly merge creativity with measurable outcomes. Whether I\'m speaking at Social Media Week NYC, leading a viral campaign, or transforming a brand\'s digital footprint, my passion remains the same: to tell stories that matter and deliver impact that lasts.
Experience
Deputy Executive Officer of Marketing
Aug 2023 — Present · Los Angeles County, CA, US
Spearheading a 23-person team across advertising, web/mobile, social media, and digital content to drive Metro\'s marketing priorities.Leading initiatives such as LA28 technology integration, app consolidation, and CRM to future-proof Metro\'s digital landscape.Strategizing agency-wide marketing efforts to promote sustainable transit solutions and enhance the customer journey.
Education
University of Oregon Lundquist College of Business
BS, Marketing
Skills
- Integrated Marketing
- Creative Direction
- Behavior Change
- Team Management
- Facebook Marketing
- Strategic Communications
- Leadership
- Content Strategy
- Digital Strategy
- Public Relations
- Online Advertising
- Social Media
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