John Goodman
Technology Product / Program Manager | eCommerce and Marketing Professional
- Role
- Senior Product Manager - Dell Com at Dell Technologies
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About John Goodman
Technology Professional with proven success in Product / Program Management, eCommerce / Marketing, and Team Management. Hands-on impact in the execution, optimization, and management of all areas of the business – Product Development and Engineering, Marketing, Finance, Sales, Manufacturing and Fulfillment, and Customer Support. Accomplished at translating business needs and problems into solutions that deliver high impact to the P&L.Key skills:Product Management, eCommerce, Agile Certified, Program Management, SEO, SEM, Reviews / UGC, Project Management, Online Analytics, Financial Analysis and Modeling, Cross-Functional Team Building, Social Media, Process Improvement, ASQ Green Belt, Mechanical Engineering
Experience
Senior Product Manager - Dell Com
Jan 2014 — Present · Austin, TX, US
Collaborated with business partners to develop the online end-to-end vision and strategy for the Dell Advantage Loyalty program, Ratings and Reviews, and Cart and Checkout enhancements. Researched industry, competitive, and vendor offerings and partnered with Design and UX team to visualize the desired customer journey. Defined features and capabilities needed to support the vision and worked with engineering teams across the Dell IT organization to implement them.• Launched the Dell Advantage Loyalty Program with Epsilon integration in the US, Canada, and Brazil. Experience included messaging throughout the site, full integration with My Account, a new payment method that allowed seamless application of rewards in Checkout, and support tools for offline Sales, Care, and Business Owners. Program has grown to comprise approximately half of all Consumer and Small Business online revenue.• Launched Bazaarvoice Conversations Ratings and Reviews and Q&A platform in the US and Canada, resulting in a conversion rate increase of ~300% when customers engage with reviews. Worked with Product Group to incorporate the ability to submit reviews directly from a user’s new PC, eliminating the steps needed to visit the site. Launched a post-sale email campaign for Software and Peripherals products to drive customer review volume.• As lead Product Manager for GDPR compliance, worked with Privacy and Legal teams to make European Union sites compliant with the new regulations. Partnered with My Account, Cart and Checkout, OCS/Identity, Customer MDM, and BI product owners and development teams to implement necessary features and content changes to satisfy Notice and Consent and Right to Erasure requirements. • Developed FY16 and FY17 Business Cases and CBAs for Dell.com annual project planning and funding requests. Incorporated historical online metrics, business trends, customer feedback, and other appropriate metrics in sizing the opportunities and benefits.
Education
Auburn University
Master of Business Administration (MBA), Finance
Tennessee Technological University
Bachelor of Science (BS), Mechanical Engineering
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