John Golden

About John Golden

Most CRMs were built to monitor salespeople. I\'ve spent my career building something different — technology and strategies that actually help them win.As Chief Strategy & Marketing Officer at Pipeliner CRM, I lead our go-to-market strategy, brand evolution, and content engine. Over 11+ years, I\'ve helped shape Pipeliner into a sales-first CRM that earns the highest adoption rates in its class — because it was designed around how sellers actually work, not how managers want to track them.Before Pipeliner, I was CEO of Huthwaite International, the company behind SPIN Selling — one of the most researched and widely adopted sales methodologies ever created. In addition, I led Omega Performance as President & CEO. Those experiences gave me a front-row seat to what separates sales & marketing organizations that thrive from those that just survive: it always comes down to process, coaching, and tools that serve the seller.That conviction drives everything I do today — from our AI-native platform strategy to the 1,600+ conversations I\'ve hosted on Sales POP, ranked in the top 2% of podcasts globally. I\'ve talked with the sharpest minds in sales, marketing, leadership, and AI, and I bring those insights directly into how we build and position our product.I\'m also the Amazon bestselling author of two books:\"Winning the Battle for Sales\" and \"Social Upheaval: How to Win at Social Selling.\"What I care about: helping B2B sales & marketing teams stop drowning in admin and start selling with clarity, confidence, and the right technology behind them.If that resonates — whether you\'re a sales and/or marketing leader rethinking your CRM, a founder scaling your GTM, or someone with a story worth telling on a podcast — let\'s connect.When I\'m not immersed in the world of sales, marketing, and technology, I channel my discipline and focus into martial arts. As a proud 4th Dan in WT Taekwondo, I\'m constantly pushing my limits and expanding my skills with additional training in Hapkido, Gumdo, and Boxing. This dedication to continuous improvement in both my professional and personal life fuels my passion for helping others succeed in an ever-evolving business landscape.

Experience

1. Chief Strategy & Marketing Officer

   Pipeliner Crm

   Aug 2014 — Present · San Diego, CA, US

   Providing strategic direction to Pipeliner to increase market penetration through effective direct and channel sales strategies while ensuring that the organization is aligned with its target buyers and that Pipeliner CRM continues to deliver optimum value to salespeople, sales managers, and business executives. Building the Pipeliner CRM brand through sustainable, cutting-edge Marketing strategies.Publisher and Executive Editor of Sales POP! Online Sales Magazine

Education

• Dublin City University

  Masters, Communications

Skills

• Product Marketing
• Product Innovation
• Social Media Marketing
• Strategic Sales
• Strategic Partnerships
• Strategy
• Crm
• Executive Management
• Business Development
• Program Management
• Lead Generation
• Leadership
• Operational Efficiency
• Innovation
• Business Efficiency
• Selling
• Start-Ups
• Marketing Strategy
• Marketing
• Sales
• Published Author
• Strategic Thinking
• Sales Process
• Entrepreneurship
• Production Planning
• Strategic Planning
• Change Management
• Management
• Sales Leadership Training
• Turn Around Management
• Customer Relationship Management (Crm)
• Coaching
• Brand Development
• Dynamic Speaker
• Business Strategy