John Irving
- Role
- President at Direct Etc, Inc
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About John Irving
Hello! I\'m John. Marketing strategist with 30+ years of experience driving growth…
Experience
President
Jun 2010 — Present
DIRECT Etc works with all types & sizes of businesses to reach marketing and sales goals with knowledgeable, creative consultation, development, implementation and seamless integration of multiple direct marketing channels - Blended Marketing Solutions. Strategic Consulting - Set goals and a create the plan to meet and exceed them Demographic Analysis - Find your most likely prospects from your existing customer list Mailing lists - Rent and/or purchase lists for direct mail and email marketing campaigns Concept & Creative - Develop offers, layout and design of your direct mail Print Production - Offset and Variable digital printing Mailing Services - Inkjet addressing, Inserting, Live stamp and much more Multi-Channel Direct Marketing - Enhance direct mail with PURLs, QR codes, Landing pages, Social media and Triggered emails that engage the customer (etc!)
Skills
- Brand Awareness
- Print Management
- Local Advertising
- Lettershop
- B2b Marketing
- Purls
- B2c Marketing
- Keyword Advertising
- Lists
- Multi-Channel Marketing
- Brochures
- Customer Acquisition
- Email Marketing
- Social Networking
- Social Media Marketing
- Graphic Design
- Direct Mail
- Ppc
- Sales
- Contact Strategy
- Digital Marketing
- Integrated Marketing
- Brand Development
- Variable Data Printing
- Lead Generation
- Strategy
- One-to-One Marketing
- Newsletters
- Database Marketing
- Marketing Strategy
- Strategic Planning
- Corporate Branding
- Advertising
- Small Business
- Marketing
- Audience Segmentation
- Direct Marketing
- Postcards
- Project Implementation
- Loyalty Programs
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