John Ghandour
Account Director @Advertise Purple
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WORK HISTORY
Account Director @Advertise Purple
Santa Monica, CA, US
Oversee and implement high level affiliate strategy for overall brand growth- Connect and onboard affiliates, of whom are performance drivers in the affiliate space, for brand recruitment and collaboration- Manage a team of 5-7 Account Managers to lead the higher-level strategy of 220+ affiliate programs from a variety of verticals- Lead and initiate client calls to establish strong relationships, review brand objectives/goals/preferences- Ensure execution of account tasks in a timely manner while instilling confidence and minimizing attrition- Mentor fellow Account Managers through presentations + strategy/guidance calls to set them up for success & contribute to strong professional development- Analyze client KPI\'s & vertical trends/patterns using our preparatory technology to assess the best course of action on targeted recruitment, optimization, and media buy efforts to maximize growth opportunities- Accelerated growth trajectory for leading electronic brand, resulting in +600% YTD affiliate program growth & $50M in added revenue.
EDUCATION
San Diego State University-California State University
Bachelor of Arts (B.A.)
Chapman University
Master of Business Administration (M.B.A.)
ABOUT JOHN GHANDOUR
As a seasoned Affiliate Account Director, I specialize in driving strategic partnerships, optimizing performance, and delivering measurable growth for brands through innovative affiliate marketing campaigns. With a strong track record of managing high-value accounts, I leverage data-driven insights to create mutually beneficial relationships between affiliates and advertisers, ensuring that both sides achieve long-term success.My expertise spans across affiliate program management, negotiation, campaign optimization, and performance analytics. I thrive in fast-paced environments, and my focus on developing scalable strategies helps clients grow their online presence and maximize ROI. My passion lies in staying ahead of industry trends, understanding evolving consumer behaviors, and utilizing cutting-edge technology to drive results.
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