John Gaukroger
Director @Dimec Consulting
Signup · Get unlimited contacts
WORK HISTORY
Director @Dimec Consulting
Huddersfield, GB
Currently working with Brighton & Hove Albion FC. Dimec is my business and focusses on retail strategy development, interim leadership, e-commerce roadmap development, digital marketing acquisition and retention strategies plus hands on delivery. Previous clients and roles have included:Brighton & Hove Albion FC (Sport)- Retail ConsultantToolstation (DIY Retail)- Interim Head of Digital / E-Commerce ConsultantBarbour (Fashion)- Interim Global Head of Digital and E-CommerceNeom Organics (Health and Beauty) Interim Global Head of E-Commerce Damart (Fashion)- Digital and E-Commerce ConsultantDusk.com (Homeware)- Interim Digital DirectorThe Bradfords Group (DIY)- Interim E-Commerce DirectorOxygen (Leisure)- Interim Head Of E-Commerce and DigitalPhD Nutrition (FMCG)- Digital ConsultantKey AchievementsDelivered a five year strategic plan. Led on all retail operations and E-commerce transformation. Launched global licensing and wholesale programmes with full responsibility for international growth.(Brighton and Hove Albion FC)Launched new categories, increased revenues by 10%, reduced costs by 10% for a digitally mature homeware brand.(Dusk)Reviewed partners for a DIY retailer. Refocussed marketing spend, renegotiated contracts saving £500k per year on service costs. Launched new acquisition channels, automation and CRO programmes generating £2m in incremental sales.(Toolstation) Improved process to deliver 77% conversion rate and 20% revenue improvements for a DIY retailer (Bradfords Building Supplies)Reversed a 17% YOY decline to 8% YOY growth for a premium brand in health and beauty. Led the trading team, set the direction for a new website and instilled a data led approach to change.(Neom)Delivered a personalisation project for a heritage fashion brand. Resolved post website migration issues (Barbour) Advised the board on a 3 yr Transformation Plan, Led day to day campaigns, implemented a data led attribution model.(Damart)
EDUCATION
Newcastle University
Bachelor of Arts (BA), International Business Management
SKILLS
ABOUT JOHN GAUKROGER
Currently working with Brighton and Hove Albion FC to drive their retail business in the UK and globally. I\'m a commercial and collaborative Marketing, Retail and E-Commerce leader with extensive experience in fast-paced retail sectors. Results oriented with a track record of defining and executing strategies for profitable growth, delivering digital transformation and building high performing teams.Interested in E-Commerce Director and Digital Marketing Director roles plus Retail consultancy projects. Open to consulting, contract, permanent and interim opportunities.Specialities: Digital Leadership, E-Commerce, Interim Leadership, Digital Transformation, Digital Strategy, Performance Marketing, Website Migrations, Online Marketing, Multi Channel Retail, Sports Licensing, Fashion, Automotive, FMCG, Amazon Marketplace, Ebay Marketplace, P&L Management, Customer Acquisition, Customer Retention, CRM, Online Trading, PPC, SEO, Affiliate Marketing, CRO.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.