John Foote
Senior Director, Revenue Operations @Dell Technologies
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WORK HISTORY
Senior Director, Revenue Operations @Dell Technologies
GB
Led marketing revenue operations team of 37, building a data-led culture of accountability for annual demand generation spend, directly linked to business priorities and revenue goals. Using AI to drive and communicate insights from data to deliver better decision making.Example accomplishments include- Increasing pipeline conversion rates- Reengineering KPIs into a standard framework driving spend efficiency- Leveraging AI Tools to drive scaled content creation and efficient seller enablement- ABM program creation
EDUCATION
ACCA
Diploma in Accounting and Finance
University of Southampton
MEng
Institution of Civil Engineers
CEng, MICE
Warwick Business School
MBA
SKILLS
ABOUT JOHN FOOTE
I am a senior revenue operations leader who turns strategy into seller-ready programs and measurable growth. At Dell Technologies, I lead EMEA Marketing revenue operations, using data to drive accountability that clearly links investments to priorities. I am someone who bridges strategy with action, joining teams up and removing friction. I love talking to customers and developing an outside-in point of view. My professional hobby is leading customer insights sessions, and briefing customers on IT sustainability at our London Briefing Centre, with 50 completed over the last year. My background as a Chartered Engineer with an MBA has grounded my leadership in facts, and structured thinking and execution. My path through consultancy, commercial management, product management, and sales has shaped a pragmatic, customer-first approach. I enjoy ambiguity, solving problems, simplifying the narrative, and coaching others. I like to retire what does not work, scaling what does, and using data to drive decisions. Embracing change and new technologies such as AI to improve decisions is important to me. If you value practical strategy and accountable execution, then let me know. I like meeting new people over a cup of coffee, so feel free to email me via Linked-In or J••••••••@Dell.com.Skills: Strategic planning • Sales Management and Operations • Go-to-market strategy • Program and Project Management • Revenue Optimisation • Profit Building • P&L Management • Business Analysis • Business Development • Contract Negotiations • Product Marketing • Product Management • Marketing Programs • ABM • Customer Acquisition • Channel and Partner Management • Sales Incentives • Mentoring & Coaching
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