John F.
Head of Enterprise Solutions & Strategic Accounts @Profound Logic
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WORK HISTORY
Head of Enterprise Solutions & Strategic Accounts @Profound Logic
Irvine, CA, US
Lead enterprise sales and strategic account expansion for Profound Logic - IBM focused modernization, serving large global organizations across banking, insurance, manufacturing, logistics, distribution, retail, public sector, healthcare, etc- Full ownership of complex multi-stakeholder deals spanning Sales, Product, Procurement, Legal, and Delivery- Managing multi-million transformation programs ranging from $100K to $25M TCV and sustaining 94–97% renewal rates- Engage as a strategic partner at the CXO, Director, and VP levels across Fortune 500 organizations; to futurize their IBM i, RPG, and COBOL critical applications by driving modernization into executive business outcomes- Position the full Profound Logic suite of software and professional services to accelerate change velocity for organizations battling scarce legacy talent and drive ROI to meet business needs- Drive multi-region GTM across North America, Europe, and Latin America, including partner-assisted motions with global SIs and ISVs- Methodology: MEDDIC, MEDDPICC and Command of the Message- Tools: HubSpot, Gong, Sybill, Confluence, LinkedIn Sales Navigator, ChatGPT, Claude, Gemini and Grok.
EDUCATION
Arizona State University
Bachelor of Science (BS), Communications
University of Utah
Communications
SKILLS
ABOUT JOHN F.
I’ve spent years selling against companies 10x our size.Bigger brand. Bigger team. Bigger marketing budget. Better-known name in every room we walked into together.We still won.But here’s the thing nobody talks about in sales — at a big company, it’s almost impossible to know if you closed the deal, or if the logo on your business card did. The brand warmed them up. Marketing nurtured them for months. The name opened the door before you ever showed up.Did you sell it? Or did they just buy it anyway?I’ve never had to wonder.I’m Head of Enterprise Solutions & Strategic Accounts at Profound Logic Software — the leading modernization platform for IBM i (AS/400) environments. We help enterprises sitting on decades of mission-critical RPG and COBOL code unlock that investment, modernize their applications, and build toward an AI-ready architecture — without the risk of a rip-and-replace.Nobody in the room has heard of us when we walk in (very rare). No famous name doing the heavy lifting. No marketing engine or big budgets running interference. No influencer collaborators.Just a real problem, a buyer who needs convincing, and a rep who has to earn it.Not because of the logo. Because of the work. That’s how I operate. Every account, every deal, every relationship — earned, not given.I specialize in helping enterprises across all industries modernize IBM i environments, reduce technical debt, and build the infrastructure that AI actually requires to deliver value at scale.If your organization runs on IBM i and you’re trying to figure out what modernization looks like without burning down what’s working — let’s talk.And if you’re a sales professional who’s learned to outwork the logo rather than hide behind it — I’d like to know you too.Earned. Not Given.
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