John Ferreira
Chief Insights Officer at Finch Brands
- Role
- Chief Insights Officer at Finch Brands
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About John Ferreira
I\'m an insights-driven brand and business leader with a long track record of creating extraordinary results for brands, ranging from iconic Fortune 500 brands to exciting new startups. My mission in life and at work is to help others grow. I achieve this by leading teams that translate insights into big ideas that change behavior, improve lives, build brands, and drive growth. Hard Skill Strengths- Brand Strategy (Portfolio Strategy, Brand Architecture, Positioning, Offense/Defense Strategies)- Quantitative and Qualitative Insights Discovery & Application- Consumer Marketing (B2C) & Customer Marketing (B2B)- Advertising Development- New Product Pipeline Innovation and Commercialization- Internal Branding (Vision, Mission, Values & Strategy Translation to Employee Experience & Operations)- Challenger Brand Strategy / Private Label Strategy- Brand TurnaroundsSoft Skill Strengths- Building Trust- Combining Disciplined Thinking with Disciplined Action- Creating Structured Solutions to Unstructured Problems- Consensus Building- Team Collaboration- Mentoring / Staff Development
Experience
Chief Insights Officer
Jun 2021 — Present · Philadelphia, PA, US
Education
Saint Joseph's University
Bachelor of Science, Summa Cum Laude, Food Marketing & Information Systems
1997 — 2001
The Wharton School
MBA, Masters of Business Administration
2007 — 2009
Skills
- Digital Marketing
- Product Strategy
- Product Marketing
- Product Innovation
- Commercialization
- Pricing Strategy
- Information Systems
- Strategy
- Consumer Behaviour
- Quantitative Research
- Marketing Research
- Advertising
- P&L Responsibility
- Employee Engagement
- Presentation Coaching
- Customer Insight
- Leadership
- Brand Equity
- Shopper Marketing
- Product Development
- Qualitative Market Research
- Future Trends
- Product Management
- Presentation Skills Coaching
- Consumer Insights
- Competitive Strategy
- Consumer Behavior
- Advertising Research
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Business Strategy
- Qualitative Research
- Consumer Products
- Market Planning
- Public Speaking
- P&L Management
- Iri
- Go-to-Market Strategy
- Marketing Communications
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