John Fedden
Founder @Ai Enable Group
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WORK HISTORY
Founder @Ai Enable Group
West Midlands, GB
AEG provides specialist business development services to AI vendors selling into the European, North American and Global enterprise markets. Working with early-stage startups, scale-ups, consultancies, and product-led firms to help them gain traction, grow sales pipelines, and build long-term customer relationships.Key Responsibilities & Achievements:Supported AI companies in positioning their value proposition for traditional industries such as construction, supply chain, logistics and facilities managementLed research-driven outreach campaigns that generated qualified opportunities with senior decision-makers across EuropeHelped align go-to-market efforts with buyer journeys, adapting traditional BD methods to suit AI\'s unique challenges and opportunitiesDeveloped and executed scalable sales strategies tailored to each stage of vendor maturity, from first client acquisition to expansion across verticalsBuilt trusted, long-term relationships with key stakeholders, operating as an embedded partner in their business development effortsAEG is grounded in the belief that AI companies need more than clever tech, they need smart, targeted, and relationship-led commercial strategies to succeed.
EDUCATION
Old Swinford Hospital School
Archaeology
SKILLS
ABOUT JOHN FEDDEN
With over 30 years’ experience in business development, I specialise in two highly…
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