John Dougherty

About John Dougherty

CMO #MarTech #AI Built and led high performing B2B & B2C marketing teams at Start-Ups & Fortune 500 companies with a consistent focus on deeply understanding clients and innovating through data and AI. Led award-winning campaigns integrating demand generation, data-driven marketing, original creative, marketing operations, and public relations, Developed marketing and BD funnels that are manageable and measurable to achieve financial, brand and loyalty goals.Devised and executed innovative, GTM programs for CK One, Yahoo, EA, Accelerade, General Motors, Keebler Foods and Microsoft across consumer and commercial audiences. Developed the “big idea,” GTM plan and analytics for integrated marketing programs that won 10 industry awards.Coined the phrase “Your PC, simplified.” the global tagline for Windows.Started the Microsoft Windows audience marketing team and scaled to from 1 to 35 countries by achieving 400% to ROI. Delivered compelling creative and integrated plans with digital, social, SEM, sponsorship, PR, partner marketing, print, OOH, direct, radio, promotional websites, events, brand ambassadors, content marketing and offers. Lead Windows Channel and Partner team responsible for retailers like Best Buy, Dixons, & Media Markt. Invented the analytics that calculate reach and revenue from Microsoft\'s trial-based marketing. Published by the Word Of Mouth Marketing Association as a best practice, which resulted in an author credit in their publication \"Solving the ROI Riddle.\"- Creative Strategy & Brand Architecture- Research & Insights- Email Marketing & Relationship Marketing- Advertising, PPC & SEM- Product Marketing- PR- Strategic & Propriatary Events- Brand Strategies & Development- Inbound Marketing- Retail Marketing (Visual Merchandising, Demo, Training)- Agency Management- Global Marketing

Experience

1. Chief Marketing Officer

   Brighton Jones

   Oct 2019 — Present · Seattle, WA, US

Education

• University of Notre Dame

  BA, Computer Applications & Economics

Skills

• Marketing Strategy
• Segmentation
• Product Launch
• Business Development
• Romi
• International Marketing
• Target Audience
• Product Marketing
• Go-to-Market Strategy
• Multi-Channel Marketing
• Demand Generation
• Strategic Partnerships
• Cross-Functional Team Leadership
• Product Management
• Direct Marketing
• Analytics
• Mobile Marketing
• Marketing
• Quantitative Analytics
• Quantitative Research
• Qualitative Research
• Digital Marketing
• Digital Media
• Roi Strategies
• Roi Management
• Roi Optimization
• Delivering Roi
• Training Delivery
• Retail Marketing
• Integrated Marketing
• Strategy
• Sem
• Online Advertising
• Search Engine Marketing (Sem)