John Fay
- Role
- Global Alliance & Ecosystem Digital Marketing Assistant Director, Brand, Marketing & Communications at EY
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About John Fay
As the Digital Marketing Manager on the EY Alliance and Ecosystem Relationships team, I…
Experience
Global Alliance & Ecosystem Digital Marketing Assistant Director, Brand, Marketing & Communications
Apr 2017 — Present
As the digital marketing manager for the Alliances program, I am responsible for: • Providing ongoing support/guidance for the respective BMC Alliance managers regarding best use of digital in support of their alliance go to market programs. • Managing our presence on ey.com utilizing Adobe Experience Manager. Responsible for the creation of new pages and ongoing maintenance of more than 60 pages, providing page building support, on-going maintenance, and Adobe Analytics reporting. • Leading EY’s Alliance social media activity on Twitter and LinkedIn. Manage the day-to-day activity of the Global Alliances program via Sprinklr and Hootsuite Amplify including creating content and supporting assets for amplification of the Alliance messaging around our thought leadership, news, and event participation. • Providing ongoing metrics and insights for our events and campaigns.
Education
Marietta College
BA, Management
1980 — 1984
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