John Fagerland
Senior Product Manager @KeyData
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WORK HISTORY
Senior Product Manager @KeyData
Own product strategy and delivery across a $5-8M new ARR portfolio for a B2B SaaS market intelligence platform serving 200+ professional vacation rental management companies. Key Data\'s competitive moat is direct-source OTA reservation data from 2,700+ PMS partners, not scraped, not estimated.· Led product strategy and launch of DexAI, an AI-powered performance intelligence suite that drove +19% WAU and +26% DAU, the industry\'s first AI trained on direct-source vacation rental data· Took a greenfield owner acquisition product from concept to GA in under six months, integrating real estate parcel data, OTA performance analytics, and owner contact enrichment into a unified search-to-contact workflow· Defined pricing and packaging strategy across three product tiers targeting professional property managers from 20 to 500+ units· Built the company\'s product analytics foundation (PostHog), establishing core KPIs and instrumented funnels that enabled data-driven release measurement for the first time· Led competitive intelligence program covering 10+ market entrants, producing strategic briefs for CEO and board consumption· Received company-wide \"Customer Obsessed\" core value award
EDUCATION
Creighton University's Heider College of Business
Master of Business Administration, (M.B.A.)
Creighton University's Heider College of Business
Master of Science (M.S.), Business Intelligence and Analytics
Creighton University
Bachelor of Arts (B.A.), Psychology
SKILLS
ABOUT JOHN FAGERLAND
At Key Data, as Senior Product Manager, I lead the development of innovative, data-driven solutions tailored to the hospitality industry. With a focus on aligning product strategy with market trends and customer needs, our team empowers clients to make smarter decisions and improve revenue outcomes. By fostering cross-functional collaboration and integrating customer feedback, we\'ve enhanced product adoption and satisfaction.
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