John Fagerland

About John Fagerland

At Key Data, as Senior Product Manager, I lead the development of innovative, data-driven solutions tailored to the hospitality industry. With a focus on aligning product strategy with market trends and customer needs, our team empowers clients to make smarter decisions and improve revenue outcomes. By fostering cross-functional collaboration and integrating customer feedback, we\'ve enhanced product adoption and satisfaction.

Experience

1. Senior Product Manager

   KeyData

   Jul 2025 — Present

   Own product strategy and delivery across a $5-8M new ARR portfolio for a B2B SaaS market intelligence platform serving 200+ professional vacation rental management companies. Key Data\'s competitive moat is direct-source OTA reservation data from 2,700+ PMS partners, not scraped, not estimated.· Led product strategy and launch of DexAI, an AI-powered performance intelligence suite that drove +19% WAU and +26% DAU, the industry\'s first AI trained on direct-source vacation rental data· Took a greenfield owner acquisition product from concept to GA in under six months, integrating real estate parcel data, OTA performance analytics, and owner contact enrichment into a unified search-to-contact workflow· Defined pricing and packaging strategy across three product tiers targeting professional property managers from 20 to 500+ units· Built the company\'s product analytics foundation (PostHog), establishing core KPIs and instrumented funnels that enabled data-driven release measurement for the first time· Led competitive intelligence program covering 10+ market entrants, producing strategic briefs for CEO and board consumption· Received company-wide \"Customer Obsessed\" core value award

Education

• Creighton University's Heider College of Business

  Master of Business Administration, (M.B.A.)

  2017 — 2019

• Creighton University's Heider College of Business

  Master of Science (M.S.), Business Intelligence and Analytics

  2017 — 2019

• Creighton University

  Bachelor of Arts (B.A.), Psychology

  2009 — 2013

Skills

• Behavior Modification
• Data Entry
• Sql
• Microsoft Word
• Behavioral Health
• Working with Adolescents
• Microsoft Office
• Mental Health
• Public Speaking
• Crisis Intervention
• Microsoft Excel
• Spss
• Training
• Sharepoint
• Developmental Disabilities
• Nonprofits
• Psychology
• Data Analysis
• Teamwork
• Qualtrics
• Rapidminer
• Program Development
• Microsoft Powerpoint
• Tableau
• Social Services
• Leadership
• Jmp Pro
• Healthcare
• Jmp
• Trackman