John Esquivel
Entertainment Social Marketing Manager @MGM Resorts International
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WORK HISTORY
Entertainment Social Marketing Manager @MGM Resorts International
Las Vegas, NV, US
Managed paid social media ad campaigns across all Las Vegas resort properties- Maintained content calendars and budgets in collaboration with third-party media strategists- Coordinated social campaign planning between brand marketing teams and media partners- Oversaw creative development with in-house and external design teams. Built and executed ad strategies to enhance visibility for brand partners- Implemented dynamic ad retargeting for core resort properties to improve engagement- Authored case studies to refine brand voice and enhance social media effectiveness- Presented key findings and best practices to property leadership teams. Analyzed campaign performance and competitor trends to drive optimization- Collaborated directly with Facebook and Snapchat to develop and test innovative ad formats
EDUCATION
California State University, Fresno
Mass Communications, Journalism
University of Nevada-Las Vegas
Master's degree, Urban Education and Leadership
SKILLS
ABOUT JOHN ESQUIVEL
Experienced organizational leader with a demonstrated history of working in the online media industry. Skilled in Nonprofit Organizations, Event Management, Journalism, Media Relations, and Facilitation. Strong arts and design professional with a Mass Communications focused in Journalism from California State University, Fresno.
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