John Engberg
- Role
- Director - Media & Analytics at Kohler Co.
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About John Engberg
Creative and disciplined media executive with an extensive history of achieving and…
Experience
Director - Media & Analytics
May 2017 — Present
Oversee all Kohler Co. web analytics for over 100 web sites leveraging Adobe Analytics. In addition to national media, oversee local marketing initiatives to drive targeted traffic to the network of Kohler Signature Stores in the U.S. and Canada. The program has expanded for direct mail to SEM, Google Display Network, Social Media, Pandora, and highly targeted media vehicles. Have lead Kohler\'s expansion into \"all things video\" including YouTube, Hulu, OTT and CTV in addition to linear…
Education
Thunderbird School of Global Management
International and Intercultural Communication
2010 — 2010
Wisconsin School of Business
BBA, Marketing & Information Systems Analysis and Desig
Wisconsin School of Business
MBA, Marketing
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