John Emrick

About John Emrick

I lead marketing at NomadGo, where I built and run the marketing function, owning brand, positioning, go-to-market strategy, and executive narrative as the company defines and leads a new category at the intersection of AI, inventory intelligence, and enterprise operations.My work sits at the intersection of brand, revenue, and executive narrative. I partner closely with CEOs, product leaders, and sales to turn complex technology into clear market conviction, positioning companies not just to compete, but to set the terms of the conversation.Previously at Microsoft, my work influenced more than $250M in annual revenue, spanning global brand campaigns, executive storytelling, and customer advocacy programs designed to move senior decision-makers. My campaigns have been featured at the United Nations General Assembly, World Economic Forum, CES, and NRF, and covered by outlets including The New York Times and POLITICO. In 2023, I was recognized as a Webby Awards Honoree for Advertising, Media, and PR.My approach to marketing is intentionally human-centric and business-led. I believe brand is not a layer applied at the end, it is a strategic system that accelerates trust, shortens sales cycles, and aligns teams during periods of change. That belief is especially critical in an AI-powered landscape, where buyers are overwhelmed by noise and hungry for clarity, credibility, and leadership.I specialize in- Establishing category leadership through clear positioning and narrative control- Building ABM and GTM strategies that align marketing, sales, and executive visibility- Designing end-to-end customer journeys that feel cohesive, credible, and revenue-aware- Elevating executive and company thought leadership with substance, not hype- Leading teams through ambiguity with empathy, high standards, and shared ownershipI’m motivated by building brands that matter, teams that scale, and stories that earn trust, inside the company and in the market.

Experience

1. Head of Marketing

   Nomadgo, Inc

   Mar 2025 — Present · Redmond, WA, US

   Own and define NomadGo’s brand, positioning, and executive narrative as the company establishes category leadership in Inventory AI. Lead go-to-market strategy across brand, demand, ABM, and events, ensuring alignment with sales, product, and executive priorities. Build and operationalize NomadGo’s account-based marketing and demand strategy, designed to engage enterprise buyers and accelerate pipeline velocity. Own the end-to-end customer journey, ensuring a consistent, high-credibility experience across all touchpoints, from first impression through advocacy. Establish NomadGo’s presence with enterprise buyers, partners, and industry influencers through strategic events, content, and executive visibility. Translate complex AI capabilities into clear business value that resonates with CEOs, operators, decision makers, and boards. Build, mentor, and scale a modern marketing organization equipped to operate in an AI-driven, high-growth environment.

Education

• University of Washington

  Bachelors, Communication

• University of Washington

  Bachelors, Political Science

Skills

• Digital Marketing
• Digital Strategy
• Content Strategy
• Integrated Marketing
• Online Advertising
• Marketing Communications
• Email Marketing
• Social Media Marketing
• Account Management
• Social Media
• Marketing Strategy
• Relationship Marketing
• Interactive Marketing
• Digital Media
• Web Analytics
• B2b Marketing
• Copywriting
• Direct Marketing
• Lead Generation
• Public Relations
• Content Management
• SEO
• Management
• Online Marketing
• Google Analytics
• Sem
• Marketing
• Project Management
• Strategic Partnerships