John Elliano

Performance Marketing | Acquisition & Growth in Search, Paid Social, Display, Programmatic Display

Role
Paid Marketing at ADT
Location
Seattle, WA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About John Elliano

With ten years of hands-on experience, my expertise lies in orchestrating multi-million dollar marketing campaigns that communicate compelling value propositions across various platforms, including search engines, social media, and programmatic display. At Zulily, I managed up to $1M in paid media monthly, focusing on Google and Bing advertising, and achieved a 15% year-on-year improvement in paid media outcomes through enhanced targeting and data strategies.Leading as a Senior Performance Marketing Manager, I significantly reduced cost per lead by 70% and sales qualified lead costs by 55% at Flyhomes, highlighting my capability to optimize campaigns for efficiency and impact. My strategic approach to marketing management and customer acquisition, coupled with my proficiency in Google Ads, has been pivotal in forging robust marketing plans and fostering dynamic partnerships, ultimately fueling growth and customer acquisition for both my clients and employers.

Experience

  1. Paid Marketing

    ADT

    Oct 2025 — Present · Seattle, WA, US

Education

  • California Baptist University

    Bachelor of Science (B.S.), Marketing

    2008 — 2012

  • California Baptist University

    Master of Business Administration (MBA), Business Administration and Management, General

    2012 — 2013

Skills

  • Marketing
  • Social Media
  • Customer Service
  • Social Networking
  • Sales
  • Microsoft Excel
  • Teamwork
  • Event Planning
  • SEO
  • Microsoft Office
  • Social Media Marketing
  • Event Management
  • Public Speaking
  • Public Relations
  • Powerpoint
  • Web Design
  • Outlook
  • Account Management
  • Facebook
  • Microsoft Word
  • Media Relations
  • Email Marketing
  • Press Releases
  • Online Advertising
  • Data Analysis
  • Data Entry
  • Digital Marketing

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John Elliano — Paid Marketing at ADT in Seattle, WA, US | Unifers