John Ford

About John Ford

Fractional GTM & Revenue Leader for Complex B2B SaaSI embed with B2B SaaS companies in Mobile/Wireless, AI & Automation, Cybersecurity, and AgTech as a Fractional CRO—aligning GTM strategy, leading sales execution, and building the systems that drive sustainable growth.I don’t advise from the sidelines—I lead from within. I work with founders and executive teams to:• Design & execute GTM strategies that convert• Align Sales, Marketing & RevOps under one revenue plan• Translate complex platforms (AI, CAI, RPA, etc.) into buyer-facing value• Build scalable, repeatable sales systems, including leveraging MEDDIC• Drive channel and SI partnerships to reduce CAC and expand market reach• Coach teams using the Challenger Sale to lead with insight, not features Revenue Impact & Growth Highlights• Drove $10M+ in channel revenue through strategic partnerships at Expeto• Helped secure $15M in investment and $500M valuation for an AgTech SaaS firm• Led U.S. expansion for a UK automation firm, delivering $2M+ in revenue in 6 months• Enabled exits and growth at firms including Blue Pillar (Generac acquisition), Echelon (S&T AG), and Robiquity🧠 Core ExpertiseGTM Strategy | Sales Ops | RevOps | Strategic PartnershipsComplex B2B Sales | Insight Selling (Challenger, MEDDIC)| Product-Market Fit Vertical FocusMobile SaaS | AI/CAI & RPA | Cybersecurity | AgTech Platforms If you\'re ready to bring clarity, structure, and real revenue traction to your GTM motion, let’s connect.

Experience

1. Board Chair and Interim CEO

   Mission2life

   Aug 2021 — Present · Dallas–Fort Worth, TX, US

   Mission2Life is a nonprofit dedicated to helping service members and veterans navigate the shift from military service to civilian life with clarity and confidence.Mission: Apply proven military planning to life after service by starting with a clear end state and building a step-by-step path to get there.“2”: Pair each service member with two mentors, one veteran and one civilian, to combine shared experience with new perspective and opportunity.Life: Co-create a life plan with each mentee so purpose, direction, and success continue well beyond their transition. Vision: Preparing, motivating, and equipping U.S. active-duty military to thrive in civilian life helps strengthen families, communities, and our nation.Founded in 2018 as Claymore Operations, Mission2Life began by connecting active-duty service members with experienced veterans and accomplished civilians in three-person mentor teams that support them through their military careers and into civilian life. Today, Mission2Life builds on this foundation through deeper corporate, educational, and veteran partnerships that position every mentee for long-term success.

Education

• Stetson University

  Bachelor of Business Administration - BBA, Business Administration, Management and Operations

• MEDDIC Academy

  Introduction to MEDDIC

• Crummer Graduate School of Business at Rollins College

  MBA, Marketing Management

Skills

• Product Management
• Strategy
• Go-to-Market Strategy
• Business Development
• Product Marketing
• Sales Operations
• Program Management
• Crm
• Enterprise Software
• Solution Selling
• Competitive Analysis
• Leadership
• Marketing Strategy
• Start-Ups
• Cross-Functional Team Leadership
• Project Management
• Telecommunications
• Product Launch
• Market Analysis
• Process Improvement
• Product Development
• Marketing
• Sales
• Strategic Partnerships
• Strategy Development
• Win Loss Analysis
• Marketing Management
• Start-Up Consulting
• B2b Marketing Strategy
• Business Unit Start-Up
• Business Process Improvement
• Customer Relationship Management (Crm)
• Sales Management
• Software Sales Management
• Account Management
• Strategic Planning
• Business Strategy
• Business-to-Business (B2b)
• Team Building
• Software as a Service (Saas)