John A.
Director, Marketing Ramp Strategy, Performance Optimisation & Central Hotel Services Eame @Hyatt
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WORK HISTORY
Director, Marketing Ramp Strategy, Performance Optimisation & Central Hotel Services Eame @Hyatt
London, GB
Lead regional marketing for new opening and converting hotels, accelerating performance from pre-opening through stabilization, strengthening brand growth and owner confidence.• Develop data-led turnaround strategies for underperforming hotels, improving RevPAR, ADR, and direct bookings through targeted marketing campaigns.• Direct the regional implementation of Central Hotel Services Marketing, delivering scalable, brand-consistent solutions that enhance commercial performance.• Partner cross-functionally with Sales, Revenue, and Brand teams to execute integrated commercial plans and communicate marketing ROI to senior leaders and hotel owners.
EDUCATION
University of Virginia
B.A., English Literature
HSMAI NYU
Certified Hospitality Digital Marketing | 2023
DePaul University
Certified Executive Education: Leadership | 2024
ABOUT JOHN A.
At Hyatt Hotels Corporation, my focus has been crafting and leading digital marketing strategies that have notably increased direct bookings and revenue. The execution of data-driven campaigns has led to a 15% year-over-year rise in bookings and a lucrative 30% jump in revenue, showcasing my ability to drive substantial growth.Specializing in luxury and lifestyle markets, I\'ve successfully launched digital initiatives targeting high-net-worth segments, elevating brands like Thompson, Andaz, and Park Hyatt. My competencies include mentoring a talented marketing team, fostering guest engagement, and optimizing revenue performance through innovative marketing solutions.
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