John Drissel
Director & Head of Consumer Market Insights & Analytics @The Aaron's Company, Inc.
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WORK HISTORY
Director & Head of Consumer Market Insights & Analytics @The Aaron's Company, Inc.
Atlanta, GA, US
Leads consumer insights, market intelligence, and analytics to inform strategy, optimize marketing performance, and deliver stronger ROI.
EDUCATION
The University of Alabama
Bachelor of Music in Trumpet Performance, magna cum laude
Cleveland Institute of Music
Master of Music with Distinction
Northwestern University - Kellogg School of Management
Executive Education, Leading with Behavioral Science: Creating Breakthrough Customer Experiences
Harvard Business School
Executive Education, Digital Marketing Strategy
The Wharton School
Master of Business Administration (MBA) in Strategic Management, Marketing, and Operations
ABOUT JOHN DRISSEL
After 20+ years leading strategy across telecom, CPG, and retail, I saw a pattern: companies were investing in AI—but few knew how to connect it to smarter, validated decisions. Some treated AI like a shortcut to strategy. Others avoided it entirely. What was missing—almost everywhere—was a proven way to integrate AI with human expertise, consumer validation, and real-world business context.That insight led to the founding of Luminary Catalyst Insights™—a consulting firm built to bridge the gap between data, decisions, and execution.We help brands unlock profitable growth through:• AI-Augmented Analytics to uncover growth drivers and identify high-impact opportunities• Expert-Led Strategy tailored to your brand, market dynamics, and execution realities• Consumer-Validated Solutions that de-risk decisions and drive real-world resultsOur proprietary AI-Enhanced Strategic Growth Framework™ guides projects across four phases: Intelligence, Validation, Execution, and Optimization. From pricing and segmentation to innovation, messaging, and go-to-market strategy—we help teams move with clarity, speed, and confidence.Before founding Luminary Catalyst Insights™, I led consumer insights, strategy, and analytics at TracFone Wireless and Verizon Value—driving pricing, segmentation, positioning, brand strategy, innovation, shopper insights, and advertising across 11 national brands—grounded in advanced analytics, strategic research, and, where applicable, AI-assisted modeling. I created, launched, and scaled the Straight Talk brand—driven by strategic research and consumer insights—to over $5B in annual revenue, 9M subscribers, and 55% share at Walmart.I hold an MBA from The Wharton School and 2024 certifications from Harvard, Kellogg, MIT, Stanford, and others in AI, analytics, brand growth, and strategic research.If you’re navigating a growth challenge, reassessing market fit, or exploring AI-enhanced insights—I’d love to connect.Focus areas:Brand growth, pricing, value proposition, segmentation, positioning, innovation, advertising, messaging, go-to-market, competitive strategy, shopper and channel strategy, portfolio strategy, product-market fit, customer experience, retention strategy Core skills:AI analytics, consumer insights, market research, advanced data analytics, communication, cross-functional leadership, team leadership, competitive intelligence, VoC, storytelling, strategy activation, quantitative & qualitative research
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