John Kerner

About John Kerner

I am an innovative consumer marketing leader and team builder with a 15+ year track record of driving significant revenue growth in media, entertainment, sports, and culture businesses, ranging from large corporations to tech-focused startups. I have deep experience bringing new products to market, and am skilled at ROI-based management of the full marketing funnel and customer lifecycle.My success is driven by a breadth and depth of experience that enables me to both provide level-headed strategic leadership and to roll up my sleeves and execute. I am known for growing businesses through smart, holistic brand and consumer marketing strategies. Colleagues recognize me for leading with humanity, humility, and good humor.Areas of expertise include: digital media, mobile productsbranding, creative, messaging, copycustomer acquisition, retention, lifecycle marketing, subscription models, LTVmulti-channel performance marketing, direct marketing, ecommercecontent marketing, audience development, social mediaemail marketing, CRMmarket research, GTM strategy, product launchdata analytics, A/B testing strategybrand partnershipsP & L managementIndustries: Media, Entertainment, Sports, Fitness, Education, Publishing, Youth CultureThe above is all 100% true, but it is written for the keyword-loving bots - and thus very impersonal and boring. If you’re an actual human reader who wants to get to know the actual human me, reach out! Ask me what song lyric is currently bouncing around my brain. Ask me how doing standup comedy made me a better marketer. Wanna hear a pitch for a can’t miss Disney movie script? Ask me about the championship-winning youth baseball team I coached.Contact:j••••••••@gmail.com

Experience

1. Chief Marketing Officer

   Corestream

   Jan 2022 — Present

Education

• Duke University - The Fuqua School of Business

  MBA

• Bucknell University

  B.S., Management

Skills

• Integrated Marketing
• Digital Media
• Product Management
• Strategy
• E-Commerce
• Market Research
• Strategic Partnerships
• Facebook
• Marketing
• Online Marketing
• Management
• Email Marketing
• Brand Development
• Customer Acquisition
• Analytics
• Digital Strategy
• Forecasting
• Business Development
• Digital Marketing
• Product Development
• Consumer Marketing
• Social Media Marketing
• Search Engine Marketing (Sem)
• Direct Marketing
• Cause Marketing
• Content Strategy
• Competitive Intelligence
• Marketing Strategy