John Debrincat

Marketer | Builder | Analytics Nerd | Below-Average Guitarist

Role: Vice President, Marketing at Growth99
Location: Austin, TX, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About John Debrincat

Experienced VP of Marketing | Building High-Performance Teams | Driving B2B and B2C Growth through Demand Generation & Performance Marketing.Specialties: Demand Generation • Performance Marketing • Strategic Planning & Execution • SEO • SEM • Direct Marketing • Social Media • Web & Interactive Marketing • Customer Lifecycle Marketing • Marketing Analytics • Marketing Operations

Experience

Vice President, Marketing
Growth99
May 2024 — Present · Austin, TX, US
Completed a full rebrand of Growth99 — visual identity, brand framework, messaging, and voice — and launched a completely new website and trade show presence within my first 120 days.Overhauled a broken paid media channel: rebuilt attribution, reporting, and metrics, turning it into a scalable and trackable revenue driver.Launched Growth99’s first-party State of the Industry benchmarking report (second annual edition now in field).Built out full-funnel reporting and KPIs across the GTM org to align Marketing, Sales, and Success around shared performance metrics.Led the company-wide migration to HubSpot and now manage platform operations as admin.Established a contracted network of creative and marketing specialists to scale output for a two-person internal team.Executed pricing adjustments across the customer base to align value with market positioning and improve overall unit economics.Built out customer communications and base marketing programs that increased engagement and retention.Generated 2,200+ inbound leads in the first 12 months, creating more than $7.7M in ARR pipeline.Developed Growth99’s product release framework, along with the collateral, presentations, and GTM materials to support ongoing launches.

Education

Pepperdine Graziadio Business School
BS, Business Management
1993 — 1994

Skills

Salesforce.com
Software as a Service (Saas)
Marketing Automation
Customer Retention
Online Marketing
Marketing Operations
Leadership
Strategic Partnerships
Saas
SEO
Eloqua
Enterprise Software
Crm
B2b Marketing
Competitive Analysis
Customer Experience
Start-Ups
Marketing Communications
Strategy
Analytics
Business Strategy
Product Management
Management
Segmentation
Web Analytics
Integrated Marketing
Marketing Management
Email Marketing
Sem
Multi-Channel Marketing
Cross-Functional Team Leadership
Marketing Strategy
Lead Generation
Online Advertising
Product Marketing
Marketing Research
Social Media Marketing
Sales
Demand Generation
Database Marketing

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