John Clinton

About John Clinton

Hello! I am an accomplished creative leader, media producer, and brand marketer with global experience at the intersection of media, business, and technology. Over the course of my career I have developed broad knowledge of the music, television, and publishing industries and cultivated a reputation as a strong contributor and tactful people manager who not only puts innovative and valuable ideas on the table, but also follows through to make them a reality. I thrive on identifying opportunities, relentlessly developing and pursuing new initiatives, assembling collaborative teams, reinventing obsolete systems, digging into the data, energizing and elevating colleagues, and advocating for strategic risk-taking in service of driving growth.I currently lead the Digital-Creative team (social, email, SMS, website, video, design, photo) for the Office of New York Governor Kathy Hochul where my headline goal has been to develop and expand the team to increase quality, quantity, and effectiveness of the team. I also oversaw the roll-out of the updated 2024 New York State Brand Guide to state employees. Previously I was part of the Consumer Marketing senior leadership team and led in-house creative (video, graphic design, UX/UI, podcasting, photography, virtual events) at book publisher Penguin Random House - a team I built from scratch over my 10 years at the company. My group was responsible for producing assets/year reaching tens of millions of consumers/month and contributing to millions in annual D2C sales.

Experience

1. Director of Creative Strategy & Production

   New York State Executive Chamber

   Dec 2023 — Present · New York, NY, US

   Senior member of Communications team at New York Governor’s Office reporting to Comms Director.• Managed team of 10 overseeing digital channels (social, video, email, website, SMS) and creative direction (video production, brand management, digital, print, experiential) for the Office of Governor Kathy Hochul. • Developed robust digital strategy to complement and enhance overall comms strategy (press, events, etc.).• Reimagined team processes to increase production, improve performance, track content schedule and output, improve work/life balance, and better contribute to overall strategic department goals.• Started digital reporting from scratch including systems for collecting and cleaning raw data, data analysis and visualization, and key insights identification regularly presented to governor and senior staff.• Established brand standards, expanded distribution program, and created system for new content development leading to a 50% increase in followership and 400% increase in reach.• Kick-started organic digital influencer program leading to dozens of organic partnerships, content collaborations, coordinated message sharing, and podcast appearances aligned with strategic goals.• Key creative director and decision-maker for New York State Brand; shepherded implementation of updated state brand guidance to 96 agencies informing over employees reaching 20M residents.• Initiated statewide creative community to scale skills, knowledge, and training workshops to hundreds of state designers, producers, digital strategists, public information officers, and marketing teams.

Education

• New York University

  Bachelor of Music

• The University of Chicago - Booth School of Business

  Master of Business Administration - MBA

Skills

• Digital Strategy
• Strategic Planning
• Management
• Social Media Marketing
• Marketing Communications
• Facebook
• Social Media
• Project Management
• Marketing Strategy
• Online Advertising
• New Media
• Strategy
• Television
• Digital Media
• Video Editing
• Social Networking
• Marketing
• Video Production
• Digital Marketing
• Forecasting
• Market Research
• Strategic Partnerships
• Start-Ups
• Product Development