John David Terry

About John David Terry

As the Chief Operating Officer at 39:23 Management, John David oversees the operation and development of six hotel properties with 140+ team members. He is responsible for executing the company vision, establishing the organizational structure, and optimizing the operational and financial excellence. He holds a Master of Business Administration from West Texas A&M University and a Bachelor\'s degree in Entrepreneurship from Oklahoma State University. John David is passionate about developing and caring for people, and believes in providing value through empowerment. He has a trust and inspire leadership style that engages his team members, guests, and owners alike. He has a proven track record of growing top-line revenue and ancillary spend by training and coaching the sales and front desk teams. He also has extensive experience in curating revenue strategies for multiple Hilton/Marriott products across the United States. He seeks to leave a lasting impact on his team members that transcends just the time at work and serves them across all aspects of their lives.

Experience

1. Chief Operating Officer

   39:23 Management

   Oct 2021 — Present · Amarillo, TX, US

   Strategic Leadership: Lead the operations and development of six hotel properties and a commercial building, ensuring alignment with the company’s long-term vision and growth strategies. Spearhead initiatives that improve operational efficiency and increase financial performance across the portfolio.Asset Management & Strategy: Drive the long-term value creation and preservation of a multi-property portfolio by balancing operational excellence with strategic asset management. Partner closely with ownership to ensure properties are managed to maximize cash flow, maintain asset quality, and enhance resale value, allowing owners to remain hands-off while confident in both short-term performance and long-term appreciation.Capital Planning & Oversight: Manage a $1.4 million renovation at Home2 Suites, overseeing the project from concept to completion, ensuring alignment with the property’s positioning strategy while enhancing guest experience and future asset value. Develop and execute capital improvement plans across the portfolio, prioritizing projects that enhance asset value and ROI.Deal Analysis & Acquisition Support: Perform financial modeling, operational reviews, and market analysis to assess potential acquisitions and management opportunities. Evaluate risks, revenue potential, and value-add opportunities to advise ownership on investment decisions and property strategy.Team Management & Development: Directly manage a workforce of 140+ employees, focusing on development, retention, and creating clear career paths. Implement development programs that result in higher employee engagement and lower turnover rates.Brand & Client Relations: Act as the primary liaison between 39:23 Management and brand partners including Hilton, Marriott, Hyatt, and My Place, ensuring brand standards are consistently exceeded. Build and maintain strong relationships with property owners, investors, and lenders, leading to new property acquisitions in 2023 and 2025.

Education

• Oklahoma State University

  Bachelor’s Degree, Entrepreneurship/Entrepreneurial Studies

  2010 — 2014

• West Texas A&M University

  Master of Business Administration (M.B.A.)

  2017 — 2019