John R. Coombe
- Role
- Senior Vice President Marketing at Credit One Bank
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About John R. Coombe
Accomplished change agent and senior FinTech executive with broad management and…
Experience
Senior Vice President Marketing
Jan 2016 — Present · Las Vegas, NV, US
Lead the transformation of the Bank from a challenger brand to a leader in the credit card industry. Head of enterprise-wide functions; Marketing, PR, Marcom, Sponsorship, Advertising, Social Media, Public Relations, Creative Services, Branding and Employee Communications. Developed new brand architecture and external narrative to build enhanced full purchase funnel metrics. Developed and launched our Vegas Golden Knights, Las Vegas Raiders, Big XII, WWE, Best Friends, Six Flags and NASCAR official partnerships and official credit card sponsorships. Leading new integrated advertising initiatives across multiple platforms. Responsible for business outcomes and account growth.
Education
Clark University
BA, Psychology
Clark University
MBA, Marketing
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