John Cohron

About John Cohron

Are rising expenses and declining fee income challenging your organization’s profitability? There IS a cost-effective solution—one that offers a performance-based fee structure.As CEO for JMFA, I help Community Banks and Credit Unions understand the compliance and revenue-improving opportunities JMFA offers.“We only make money if you do” is our value proposition, as many of our services work on a contingency-only basis: If you don’t realize increased income or cost savings from our programs, you pay nothing.JMFA has been a leader for decades in improving the performance and profitability of banks and credit unions with offerings such as: OVERDRAFT PROTECTION –JMFA Overdraft Privilege program solves the regulatory challenges that have caused so many Overdraft Service programs to become obsolete. This consumer-focused, fully-disclosed program guarantees 100% compliance. We partner with your organization to implement and manage everything, including on-site training for staff. What’s more, you only pay us a percentage of the increase in income from this service. VENDOR CONTRACT NEGOTIATIONS – JMFA’s Contract Optimizer program ensures the best terms and rates on vendor agreements such as credit card processing, card branding, core provider and internet banking—saving our clients millions each year. Our 98% success rate in savings with this service is hard to ignore, especially with the cost being only a percentage of what you save.JMFA also offers Recruitment Services for banks and credit unions, from Executive Management to Contract or Temporary Staff. We have access to top talent through our network of over industry professionals.Please view the links below and connect with me here or at: J••••••••@JMFA.com |: 71••••••33Vendor Contract Review | Non-Interest Income | Executive Search\"

Experience

1. Chief Executive Officer

   ADVANTAGE, powered by JMFA

   Nov 2019 — Present · Houston, TX, US

Education

• National Cryptologic School, National Security Agency

  Cryptologic Analyst

  1989 — 1992

• University of Virginia Darden School of Business

  CUES CEO Institute III: Strategic Leadership Development

  2015 — 2015

• Hawaii Pacific University

  Business Administration, Management and Operations

  1989 — 1992

• Jack Welch Management Institute

  Master of Business Administration (M.B.A.), Organizational Leadership

  2013 — 2015

• Cornell University

  Financial Management

  2023 — 2024

• Sandler Sales Management

  Management Solutions, Presidents Circle

  2006 — 2006

• The Wharton School

  CUES CEO Institute I: Strategic Planning

  2013 — 2013

• Cornell Johnson Graduate School of Management

  CUES CEO Institute II: Organizational Effectiveness

  2014 — 2014

• Freemason Leadership

  ‘The 21 Irrefutable Laws of Leadership’, Dr. John C Maxwell

  2012 — 2012

Skills

• Sales Process
• Public Speaking
• Sales
• Direct Sales
• Credit Union Overdraft Service
• Banking
• Risk Management
• Account Management
• Change Management
• Business Process Improvement
• Competitive Analysis
• Customer Experience
• Selling
• Fortune 100
• Management
• Strategic Planning
• Analysis
• Contract Negotiations
• Business Strategy
• Recruitment Services
• Fortune 500 Accounts
• Business Analysis
• Presentations
• Software Development
• Program Management
• Non-Interest Income
• Bank Overdraft Service
• Management Consulting
• Executive Management
• Solution Selling
• Business Planning
• Self-Management
• Overdraft Protection for Banks
• C-Suite Recruitment Services
• Executive Search
• Sales Presentations
• Credit Union Courtesy Pay Service
• Business Development
• Leadership
• Strategy