John Clontz

About John Clontz

Results-focused marketing professional with 15+ years of leadership experience providing strategic direction and successful execution to multimillion-dollar projects. Dynamic expert defining brand management strategies, identifying potential market opportunities, and developing creative marketing initiatives. Innovative leader dedicated to maximizing corporate resources, increasing internal efficiencies, and exceeding client satisfaction. Proven success developing positive culture and promoting internal team dynamics.

Experience

1. Director of Marketing

   Madix, Inc

   Feb 2000 — Present · Terrell, TX, US

   Oversees marketing department and budgets. Evaluates and develops marketing strategies and plans. Researches demand for products and services. Researches competitors. Identifies potential customers, including opportunities in new markets. Supports sales and lead generation. Develops business objectives and translates them into strategies. Conducts brand research and documents customer insights. Oversees customer segmentation, personas, brand positioning, messaging platforms, legal, and brand naming. Oversees CRM to boost company’s market presence and customer engagement. Designs and administers Microsoft Dynamics 365 to increase revenue and achieve business goals by making the company more customer-oriented. Ensures that the CRM system is acting to increase revenue and profitably. Direct B2B strategies, client acquisitions, brand management, corporate communications, website design, public relations, event management, and organizational campaigns. Manage high-performing team and administrative staff overseeing integrated marketing initiatives, including content, product, print, social media, email, digital and print, advertising designs. Write corporate business plan identifying potential customers, market opportunities, industry leads, and sales strategies by performing in-depth industry market research and analysis. Design rebranding strategy to redefine corporate image, improve industry recognition, increase stakeholder engagement, and reposition organization within market resulting in increased annual sales revenue. Facilitate implementation of software by partnering with consultants to create customer order tracking system, internal efficiencies, streamline processes, and create daily cost savings. Refine content database facilitating delivery of highly personalized outbound emails to thousands of business leaders designed to foster relationships, increase industry connectivity, and encourage stakeholder engagement.

Education

• The University of Texas at Austin

  Bachelor of Arts, English Language and Literature, General

  1988 — 1991

• Southern Methodist University

  Master of Liberal Arts, Liberal Arts and Sciences, General Studies and Humanities

  2004 — 2006