John Lebaron
- Role
- Chief Revenue Officer (CRO) at Pattern
- Location
- Lehi, UT, US
- LinkedIn followers
- 500 followers
About John Lebaron
I am a tenacious, entrepreneurial sales and marketing executive with a passion for high…
Experience
Chief Revenue Officer (CRO)
Feb 2019 — Present
Oversee an $800 million global bookings target for 2023 (currently 100% of target) • Build from scratch and lead a talented 100+ global organization comprising all sales and marketing functions including enterprise sales, revenue operations, sales development, sales enablement, sales operations, partnerships, product marketing, event marketing, content marketing, branding, demand generation, corporate communications, etc. • Architect and launch the Ecommerce Acceleration category, including hundreds of mentions across Tier 1 media outlets and hosting the industry\'s first Acceleration summit, which attracted more than executives, retailers, and celebrities representing top brands around the world • Booked $665M in of goal • Q4 2022 attainment 129% • Q1 2022 attainment 191% • Carried a $400 million global bookings target for 2021, hit more than 115% attainment • Q3 2021 attainment more than 200% • Closed 2020 at 125% of target, with $250M in new bookings • Q4 2020 attainment more than 185% • Personally ran/closed largest deal of 2019
Education
Brigham Young University
BA, Marketing Communications
1997 — 2003
Northwestern University - Kellogg School of Management
MBA, Marketing Management
2009 — 2011
Columbia University
MSW, Social Work
2003 — 2006
Skills
- Customer Insight
- Marketing Research
- Marketing Communications
- Competitive Analysis
- Product Marketing
- Marketing Strategy
- Search Engine Marketing (Sem)
- Market Planning
- Sem
- Database Marketing
- Marketing Management
- Crm
- Creative Problem Solving
- Online Advertising
- Brand Development
- Concept Development
- Graphic Design
- Channel Partners
- Online Marketing
- Global Marketing
- Predictive Modeling
- Marketing
- Direct Marketing
- Copywriting
- Product Management
- B2b Marketing
- Marketing Automation
- Market Research
- Multi-Channel Marketing
- Segmentation
- Cross-Functional Team Leadership
- Content Management
- Strategy
- Entrepreneurship
- Budgeting
- Demand Generation
- Marketing Plan Creation
- Customer Relationship Management (Crm)
- Product Launch
- Pay Per Click (Ppc)
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