Johncia Bartley
- Role
- Senior Director, Customer Insights, Strategy, and Multi-cultural Marketing at Carters Inc.
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Johncia Bartley
Results oriented and highly motivated, Market Research professional with 12+ years CPG…
Experience
Senior Director, Customer Insights, Strategy, and Multi-cultural Marketing
Feb 2022 — Present
Successfully empower and manage a team of experienced market research and analytics professionals. Lead the synthesis of consumer and market data that fuels “insights to action”; integrating data and improving overall customer satisfaction. Partner cross functionally to develop expanded test and learn methodologies, informing new pricing, positioning, and promotional strategies for growth. Lead development and launch of custom needs-based segmentation to transform CRI media targeting and personalization initiatives- integrating insights throughout the customer journey. Head Multi-Cultural marketing strategies, media planning, and creative development for CRI portfolio. Ensure marketing efforts emphasize CRI’s commitment to representation, inclusion, and relevancy among minority and underrepresented populations.
Education
North Carolina Agricultural and Technical State University
BS, Chemistry
2005 — 2009
Xavier University - Williams College of Business
MBA, Marketing
2010 — 2012
Skills
- Marketing
- Cross-Functional Team Leadership
- Customer Insight
- Analysis
- Concept Development
- Project Management
- Customer Segmentation Strategy
- Consumer Insight
- Market Research
- Consumer Packaged Goods Marketing
- Management
- Leadership
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