John C. Harris

WORK HISTORY

EDUCATION

ABOUT JOHN C. HARRIS

Senior branding and strategic communications professional with more than 20 years’ experience in the consumer and commercial electronics, financial services and software industries; developing and implementing strategies, content, and integrated programs that engage audiences, deepen relationships, improve productivity, drive sales, and support revenue growth. Hands-on ability to successfully build B2B and B2C brands; target institutional, wholesale and retail distribution channels, prospects and clients, and third-party business partners; and leverage both digital and offline/traditional communications. Skilled people manager, effective manager of budgets and vendors, and astute advisor to executive management. Understand both client-side and agency perspectives, and adept at leading cross-functional teams as well as supporting multiple lines of business. Industry Experience: Asset Management, Banking, Commercial Real Estate, Group Insurance/Benefits, Retirement Services (DC/IO), Software, and Commercial and Consumer Electronics Specialties: Advertising, Brand and Campaign Management, Communications Strategy, Corporate Communications, Crisis Communications, Direct Mail, Executive Communications, Distribution Channel Communications, Integrated Marketing Communications, Internal Communications, Marketing and Sales Integration, Media & Public Relations, Mergers & Acquisition Communications, Message Development, Social Media, Trade Shows and Events, Video Production, Website Design