John Cabarga

About John Cabarga

Over 15 years of experience in the wine and spirits industry, delivering commercial results for iconic global brandsand unique category challengers. I specialize in commercial planning, distributor management, and team development, all driven by consumer behavior and shopper insights. My leadership approach is grounded in active coaching, fostering team collaboration, and empowering individuals to exceed their perceived limits.

Experience

1. General Manager, Southeast

   The Bardstown Bourbon Company

   Mar 2025 — Present · Miami, FL, US

   Oversee all commercial activity in the Southeast US for two of the fastest growing American Whiskey brands: Bardstown Bourbon and Green River Whiskey.• Lead and grow a team of sales managers to expand distribution, drive sales, and accelerate velocity. • Successfully delivering double-digit growth across all metrics (depletions, distribution, and velocity) in a category that is experiencing widespread declines. • Implement effective programming, pricing, and promotions across the region through our distributor networks and build strong relationships with retailers across all channels.

Education

• Miami-Dade College

  Associate of Business Administration

  2000 — 2002

• Florida International University

  Master of Business Administration, MBA

  2006 — 2008

• Florida International University

  Bachelor of Business Administration, Marketing

  2002 — 2004

Skills

• Marketing
• Sponsorship
• Marketing Communications
• Facebook
• Digital Marketing
• Relationship Marketing
• Event Management
• Strategy
• Brand Management
• Marketing Strategy
• Event Planning
• Customer Service
• Social Media
• Online Marketing
• Management
• Trade Shows
• Budgets
• Entertainment
• Corporate Communications
• Public Speaking
• Social Networking
• Brand Awareness
• Email Marketing
• Advertising
• Sales
• Social Media Marketing
• Integrated Marketing
• New Business Development
• Public Relations