John Burshek

About John Burshek

People always act, respond, and transact in patterns. Understanding these patterns mathematically creates opportunities for companies to increase revenue by providing an experience customers enjoy and will pay for! MY passion is to help others define and understand these patterns, especially where technology and humans intersect. After all, customers and employees are the ultimate success drivers for every company in every industry. Do you know what they are thinking, feeling or experiencing with you and your company? You better! Now more than ever, your company\'s success depends on it. For over 20 years I have had the good fortune of bringing award-winning marketing and market intelligence solutions and leadership to challenging situations. Once I became involved with the internet in it\'s early days (1995), I was hooked! The concept of a foundational platform where the customer REALLY was at the center of the universe was too exciting for me not to pursue.Since that time, I have developed and sold products, services, companies; written on and given numerous speeches on the complete cycle of Customers, their changing habits, trends, and the overall affect on business.Here\'s to the future of helping people and companies accomplish what they want and reach their dreams!Specialties:* Starting and growing companies through meaningfully meeting market needs in information management, research, analytics and technology* Marketing and Business Development* C-Level Management* Product & Service Innovation* Cloud Information Platform Development and Integration* Research: Brand Equity Development and Management, Interactive Media (online, mobile, interactive TV etc), Interactive Analytics (all processes & related tools), Market & Product Strategy, ROI Engagement Metrics, Competitive Intelligence, Statistical modeling/Mining/Experimental Design

Experience

1. Faculty - Maturity Assessment Lead & Subject Matter Expert

   International Institute For Analytics

   Jul 2014 — Present · Seattle, WA, US

   IIA is the authority on analytics maturity and best practices. As a business analytics research and advisory firm, our mission is to guide organizations in leveraging the power of analytics to drive business results and gain competitive advantage.

Education

• Warner Pacific University

  BA, Business, Marketing Minor

  1984

• Seattle University

  MBA program, Quantitative Methods - Marketing

  1986

Skills

• Crm
• Mobile Devices
• Leadership
• Focus Groups
• Customer Insight
• Strategy
• Strategic Partnerships
• Product Management
• Segmentation
• Market Research
• Marketing Communications
• Product Development
• Proposal Writing
• Management
• Quantitative Research
• Marketing Research
• Consumer Behaviour
• Social Media Marketing
• Data Analysis
• Competitive Analysis
• Qualitative Research
• Start-Ups
• Business Development
• Digital Marketing
• Market Analysis
• Saas
• Marketing
• Strategic Planning
• Customer Satisfaction
• New Business Development
• Analytics
• Brand Management
• Business Strategy
• Competitive Intelligence
• Marketing Strategy