John Breclaw
Bayer Crop Science - Search Media Manager
- Role
- Search Media Manager at Bayer
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About John Breclaw
Proactive, digital strategist with significant depth in cross-channel strategies, focusing on ecommerce and direct response performance marketing campaigns. Expertise strategizing and executing national and global biddable media initiatives, improving brand awareness, and driving revenue. Committed to teamwork and collaboration as the quickest route to success. Data-driven and client-focused leader maximizing cross-channel profitability through data tracking and custom solutions that fully leverage media spend.Core competencies include- Paid Search - Programmatic Display - Custom Marketing Initiatives - Strategic Campaign Management- Budget Optimization - Client Relations - Customer Acquisition & Retention- Digital Media Solutions - Marketing Analytics - Online Tracking SystemsCertifications:• Google Certified Professional
Experience
Search Media Manager
Aug 2022 — Present · Chicago, IL, US
Education
Purdue University
Bachelor of Arts, Advertising
1996 — 2001
Skills
- Financial Services
- Digital Marketing
- Google Adwords
- Digital Strategy
- Sem
- Online Marketing
- Search Engine Optimization (SEO)
- Lead Generation
- Conversion Optimization
- Search Advertising
- Comscore
- Msn Adcenter
- Integrated Marketing
- Paid Search Strategy
- Mobile Marketing
- Doubleclick
- Interactive Marketing
- Ppc
- Digital Media
- Advertising
- Search Engine Marketing (Sem)
- Email Marketing
- Online Advertising
- Strategy
- SEO
- Client Services
- Pay Per Click (Ppc)
- Google Analytics
- Media Planning
- Analytics
- Media Buying
- Mobile Advertising
- Display Advertising
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