John Bower
Director, Marketing & Communications Directeur - Marketing Et Communications @U Sports
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WORK HISTORY
Director, Marketing & Communications Directeur - Marketing Et Communications @U Sports
Richmond Hill, ON, CA
Provide vision and leadership in broadcasting, marketing, and communications for U SPORTS. • Developed and implemented U SPORTS\' broadcasting strategy, transitioning to CBC\'s OTT digital platforms. • Increased viewership from to 1.30 million over four seasons through enhanced marketing and production support. • Led crisis communications during COVID-19, successfully relaunching marketing efforts for a return to play.
EDUCATION
University of Windsor
BA, Political Science
Lester B Pearson
Ontario Secondary School Diploma (and certificate of Immersion Studies)
HEC Montréal
DESS en management du sport (2e cycle), Gestion / Management
HEC Montréal
Microprogramme en management du sport (2e cycle), Gestion / Busines
SKILLS
ABOUT JOHN BOWER
With more than 20 years of experience and past six as Director of Marketing & Communications at U SPORTS, I provide strategic leadership in broadcasting, marketing, and communications, aligning initiatives with organizational goals. My work has focused on supporting stakeholders, partners, and members for 21 national university championships, while maximizing co-branding opportunities alongside member conferences and universities. As Executive Producer of U SPORTS on CBC / U SPORTS à Radio-Canada, I have successfully developed and implemented a broadcasting strategy centered on digital content. My expertise in sports management, broadcasting, and safe sport drives my mission to promote excellence in post-secondary sports and enhance the visibility of student-athletes.
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