John Blicha

About John Blicha

Global marketing executive with deep experience in B2B manufacturing, leading strategic planning, brand development, digital transformation, and integrated communications across global regions. I focus on building programs that drive measurable growth—aligning marketing strategy with business objectives, improving lead quality, and elevating brand visibility in competitive industrial markets.I have a proven record of delivering results through data-driven decision-making, customer insights, and strong leadership. My background spans advertising, public relations, trade shows, demand generation, and agency management, with a consistent emphasis on global consistency and local relevance.I’m passionate about advancing innovation, strengthening brand leadership, building and mentoring strong teams, and partnering across the organization to accelerate commercial success.

Experience

1. Vice President of Global Marketing

   Eriez

   Mar 2023 — Present · Erie, PA, US

   As Vice President of Global Marketing, I lead Eriez’ worldwide marketing strategy and ensure tight alignment between marketing priorities and the company’s commercial, operational, and innovation goals. I oversee global brand strategy, demand generation, digital programs, and customer engagement to accelerate growth across all subsidiaries.Key Responsibilities & Impact:Set and execute the global marketing strategy that strengthens Eriez’ market leadership across mining, heavy industries, and light industries such food, processing & packaging.Partner with the executive team to integrate marketing into enterprise-level strategic planning and long-term growth initiatives.Lead a high-performing global marketing organization, fostering collaboration and capability-building across regions.Direct global internal and external communications as part of the One Eriez initiative.Drive digital innovation in lead generation, content strategy, and analytics.

Education

• PennWest California

  MBA, Business Administration

  1993 — 1995

• Indiana University of Pennsylvania

  B.S., Double Major in Marketing & Management

  1987 — 1992

Skills

• Crm
• Microsoft Crm
• Integrated Marketing
• Marketing Communications
• Budgeting
• SEO
• Social Media
• Marketing Strategy
• Public Relations
• Product Development
• Search Engine Optimization (SEO)
• B2b Marketing
• Google Analytics
• Online Advertising
• Online Marketing
• New Business Development
• Trade Show Management
• Management
• Trade Shows
• Sales
• Corporate Communications
• Newsletters
• Marketing
• Strategic Planning
• Business-to-Business (B2b)
• Advertising
• Agency Relations
• Product Marketing
• Social Media Marketing
• Strategic Partnerships
• Brand Development
• Marketing Management
• Email Marketing
• Product Management
• Adobe Creative Suite
• Budgets
• Lead Generation
• B2b
• Direct Marketing
• Strategy